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Introduction to Marketing Theory and Concepts

Queen Mary University of London ยท England ยท BUS7018P

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Introduction to Marketing Theory and Concepts is a subject at Queen Mary University of London, England. It covers topics like brand-management, communication-theory, marketing-communications, marketing-research. It is part of 3 degrees. The information below is compiled from public course material โ€” approximate, not official.

University
Queen Mary University of London
Code
BUS7018P
Credit points
3.00

Topics covered

brand-managementcommunication-theorymarketing-communicationsmarketing-research

Degrees that include Introduction to Marketing Theory and Concepts

Frequently asked questions

What is Introduction to Marketing Theory and Concepts about?

Introduction to Marketing Theory and Concepts covers topics like brand-management, communication-theory, marketing-communications, marketing-research.

Which degrees include Introduction to Marketing Theory and Concepts?

Introduction to Marketing Theory and Concepts is part of 3 degrees, including Digital Marketing MSc, Innovation and Enterprise MRes, Work and Organisation MRes.

How many credit points is Introduction to Marketing Theory and Concepts?

Introduction to Marketing Theory and Concepts at Queen Mary University of London is typically around 3.00 credit points. Approximate โ€” confirm with the university.

Where is Introduction to Marketing Theory and Concepts taught?

Introduction to Marketing Theory and Concepts is taught at Queen Mary University of London, England.

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Sources: Queen Mary University of London public course catalogue. Information is compiled and summarised โ€” not copied verbatim โ€” and is approximate; always confirm with the original source.

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