Visual and performing arts

How to become an art director

Official title: Art director

Also called: Advertising art director, Creative director, Production design, Film art director, TV art director, Broadcasting designer

Art directors create and oversee the creation of visual media for advertising, publishing, film, television, marketing and other uses.

Main tasks

Design and create visual media
Direct people to create media
Manage operations of art departments and organisations
Guide visual direction of projects
Work with others to develop designs
Determine budgets and project needs
Present work to clients
Review art and design projects

How to become one

You need experience to become an art director and a qualification may be useful. You usually need NCEA Level 3 to do the study or training for this job. Required: experience in similar work. Other requirements: a bachelor's degree in graphics and design, communication and media, visual arts or similar area; an advanced certificate or diploma in graphics and design or similar area; examples of your work.

See the full Tahatū profile

Ways in

University: Creative Arts & Design degrees, Offered by 6 universities in New Zealand
University: Communications & Media degrees, Offered by 4 universities in New Zealand

Pay · Past change · AI and this job

Most common pay: $66,000 to $138,000 a year (median $94,000), a TEC estimate before tax.
Lower: $51,000 a year · Upper: $193,000 a year
TEC's pay figures are estimates only. TEC says they must not be used to set pay, in pay negotiations or in visa applications.
Change in the number of people doing this job between the 2018 and 2023 Censuses: Strong increase (TEC). This is past change, not a forecast.
People employed in the group Film, Television, Radio and Stage Directors: 2,496 at the 2018 Census and 4,503 at the 2023 Census (+80.4%). Past change, not a forecast.
Generative AI can do relatively little of this work, by the ILO's global estimate.

Who does this work

About 2,100 people did this job at the 2023 Census (TEC).
In the group Film, Television, Radio and Stage Directors, 38% of workers are female (sex at birth, 2023 Census).
Where people in the group Film, Television, Radio and Stage Directors work (2023 Census): Auckland 44.5%, Wellington 15.5%, and Canterbury 10.7%.

Questions people ask

How do I become an art director?

How much does an art director earn in New Zealand?

The Tertiary Education Commission estimates median pay at $94,000 a year, before tax. Most common pay is $66,000 to $138,000 a year.

Has the number of people working as an art director grown in New Zealand?

It has grown strongly: TEC records a strong increase in the number of people doing this job between the 2018 and 2023 Censuses. This is past change, not a forecast.

Will AI change the work of an art director?

Generative AI can do relatively little of this work, by the ILO's global estimate.

Sources

Tertiary Education Commission (Tahatu Career Navigator): Tahatu career ideas: descriptions, tasks, pay estimates, people employed, employment change 2018 to 2023, entry requirements, registration, interest scores (Site scrape 2026-10 (816 career ideas, sitemap lastmod 2026-10-01)), CC BY 4.0, retrieved 4 October 2026
Stats NZ (via Figure.NZ): Census totals by topic for individuals 2013, 2018, 2023 (CEN23_TBT_004): employed by occupation, ANZSCO V1.3, summed to unit group (2023 Census (CEN23_TBT_004)), CC BY 4.0 (Stats NZ), CC BY 3.0 NZ (Figure.NZ), retrieved 4 October 2026
Stats NZ (via Figure.NZ): Census 2023: employed by regional council, occupation (ANZSCO V1.3 unit group) and sex at birth (2023 Census), CC BY 4.0 (Stats NZ), CC BY 3.0 NZ (Figure.NZ), retrieved 4 October 2026
International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026

This content is sourced from the Tertiary Education Commission through the Tahatū Career Navigator website (www.tahatu.govt.nz) and used under the CC BY 4.0 licence. All or some of the information has been modified by Peernovo. TEC has not approved, endorsed or tested these modifications. TEC will not be held accountable for any errors within this content.

Qualification information from NZQA, used under CC BY 3.0 NZ.

This work is based on/includes Stats NZ's data which are licensed by Stats NZ for reuse under the Creative Commons Attribution 4.0 International licence. Census data via Figure.NZ.

Includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA. USDOL/ETA has not approved, endorsed, or tested these modifications.

Sources: Tertiary Education Commission, Tahatū Career Navigator (career ideas, pay estimates, entry requirements and study options, CC BY 4.0, modified by Peernovo); Stats NZ, 2023 Census (via Figure.NZ) and the National Occupation List (CC BY 4.0); NZQA qualification information (CC BY 3.0 NZ); O*NET interest scores (CC BY 4.0); ILO global generative AI exposure index (CC BY 4.0). Links between career ideas and ANZSCO groups, degree fields and broad job groups are Peernovo's.

These results are not official statistics. They have been created for research purposes from the Integrated Data Infrastructure (IDI), which is carefully managed by Stats NZ.

Graduate outcomes: these results are not official statistics. They have been created for research purposes from the Integrated Data Infrastructure (IDI), which is carefully managed by Stats NZ.

Updated 4 October 2026