Tourism, travel and entertainment

How to become a travel agent

Official title: Travel agent

Also called: Travel consultant, Travel broker, Travel adviser, Travel coordinator, Travel specialist

Travel agents sell transportation and accommodation packages, and give advice to customers wanting to travel. They may plan and arrange itineraries, issue tickets and sell tour packages.

Main tasks

Research customer travel options
Help customers choose trips
Explain travel options and costs
Book flights, hotels and tours
Prepare travel plans and bookings
Process payments and bookings
Calculate travel costs and prices
Prepare travel agreements

How to become one

You learn on the job to become a travel agent and experience or a qualification may be useful. You usually don’t need specific NCEA levels for this job, but NCEA Level 2 may be useful. Other requirements: experience in similar work; national and international travel experience; a relevant tertiary qualification in tourism.

See the full Tahatū profile

Ways in

Apprenticeship: Apprenticeship in cookery. TEC links this job to study in food tourism and hospitality. New Zealand apprenticeship (NZQA level 4). Qualifications: NZ Cert in Food and Beverage Service, NZ Cert in Catering Services, NZ Cert in Cookery. Usually 11 months to 1 year. Graduates of these qualifications earn a median $65,000 a year one year after study and $68,000 five years after; 87% are employed one year after (TEC, from Stats NZ IDI data).
Certificates and diplomas: Advanced certificates and diplomas in tourism. TEC links this job to study in food tourism and hospitality. Qualifications: NZ Dip in Tourism and Travel, NZ Dip in Adventure Tourism Management. Usually 1 year. Graduates of these qualifications earn a median $46,000 a year one year after study and $57,000 five years after; 67% are employed one year after (TEC, from Stats NZ IDI data).

Pay · Past change · AI and this job

Most common pay: $57,000 to $100,000 a year (median $75,000), a TEC estimate before tax.
Upper: $144,000 a year
TEC's pay figures are estimates only. TEC says they must not be used to set pay, in pay negotiations or in visa applications.
Change in the number of people doing this job between the 2018 and 2023 Censuses: Decrease (TEC). This is past change, not a forecast.
People employed in the group Tourism and Travel Advisers: 5,034 at the 2018 Census and 3,225 at the 2023 Census (-35.9%). Past change, not a forecast.
Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.

Who does this work

About 2,600 people did this job at the 2023 Census (TEC).
In the group Tourism and Travel Advisers, 76% of workers are female (sex at birth, 2023 Census).
Where people in the group Tourism and Travel Advisers work (2023 Census): Auckland 40.5%, Canterbury 11.4%, and Wellington 10.9%.

Questions people ask

How do I become a travel agent?

How much does a travel agent earn in New Zealand?

The Tertiary Education Commission estimates median pay at $75,000 a year, before tax. Most common pay is $57,000 to $100,000 a year.

Has the number of people working as a travel agent grown in New Zealand?

It has shrunk: TEC records a decrease in the number of people doing this job between the 2018 and 2023 Censuses. This is past change, not a forecast.

Will AI change the work of a travel agent?

Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.

Sources

Tertiary Education Commission (Tahatu Career Navigator): Tahatu career ideas: descriptions, tasks, pay estimates, people employed, employment change 2018 to 2023, entry requirements, registration, interest scores (Site scrape 2026-10 (816 career ideas, sitemap lastmod 2026-10-01)), CC BY 4.0, retrieved 4 October 2026
Stats NZ (via Figure.NZ): Census totals by topic for individuals 2013, 2018, 2023 (CEN23_TBT_004): employed by occupation, ANZSCO V1.3, summed to unit group (2023 Census (CEN23_TBT_004)), CC BY 4.0 (Stats NZ), CC BY 3.0 NZ (Figure.NZ), retrieved 4 October 2026
Stats NZ (via Figure.NZ): Census 2023: employed by regional council, occupation (ANZSCO V1.3 unit group) and sex at birth (2023 Census), CC BY 4.0 (Stats NZ), CC BY 3.0 NZ (Figure.NZ), retrieved 4 October 2026
International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026

This content is sourced from the Tertiary Education Commission through the Tahatū Career Navigator website (www.tahatu.govt.nz) and used under the CC BY 4.0 licence. All or some of the information has been modified by Peernovo. TEC has not approved, endorsed or tested these modifications. TEC will not be held accountable for any errors within this content.

Qualification information from NZQA, used under CC BY 3.0 NZ.

This work is based on/includes Stats NZ's data which are licensed by Stats NZ for reuse under the Creative Commons Attribution 4.0 International licence. Census data via Figure.NZ.

Includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA. USDOL/ETA has not approved, endorsed, or tested these modifications.

Sources: Tertiary Education Commission, Tahatū Career Navigator (career ideas, pay estimates, entry requirements and study options, CC BY 4.0, modified by Peernovo); Stats NZ, 2023 Census (via Figure.NZ) and the National Occupation List (CC BY 4.0); NZQA qualification information (CC BY 3.0 NZ); O*NET interest scores (CC BY 4.0); ILO global generative AI exposure index (CC BY 4.0). Links between career ideas and ANZSCO groups, degree fields and broad job groups are Peernovo's.

These results are not official statistics. They have been created for research purposes from the Integrated Data Infrastructure (IDI), which is carefully managed by Stats NZ.

Graduate outcomes: these results are not official statistics. They have been created for research purposes from the Integrated Data Infrastructure (IDI), which is carefully managed by Stats NZ.

Updated 4 October 2026