How to become a marketing and sales executive

Official title: Marketing and sales executive (food and beverage services)

Also called: Catering sales coordinator, Catering sales executive, Marketing and sales representative (food and beverage (F&B) services), Assistant Market Development Manager/Market Development Executive

Marketing and sales executive (food and beverage services) assists and coordinates food and beverage (F&B) related marketing and sales activities. He/she establishes excellent relationships and builds rapport for customer retention.

Main tasks

• Soliciting orders and selling goods to retail, industrial, wholesale and other establishments
• Obtaining and updating knowledge of market conditions and of employer’s and competitors’ goods and services
• Providing prospective customers with information about the characteristics and functions of the products and equipment for sale, and demonstrating its use or qualities
• Quoting prices and credit terms, recording orders and arranging deliveries

Ways in

• Apprenticeship: Work-study diploma. Related ITE work-study diplomas: Work-Study Diploma in Media Communication & Digital Marketing. You are employed by a company and study at ITE at the same time. Peernovo matched these from course names.
• Polytechnic or ITE: ITE course (Nitec or Higher Nitec). Related ITE courses: Higher Nitec in Applied Food Science. Peernovo matched these from course names; ITE does not publish which jobs each course leads to.; Polytechnic diploma. Related diplomas: Diploma in Food & Beverage Business (Nanyang Polytechnic). Peernovo matched these from course names; polytechnics do not publish which jobs each course leads to.

Pay · Outlook · AI and this job

• Median pay: $42,000 a year. The middle half earn $21,000 to $51,960 a year.
• Generative AI could change some tasks in this job, by the ILO's global estimate.

Related jobs

• Business development executive
• After sales adviser/Client account service executive
• Online sales channel executive
• Merchandising/Category executive

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Questions people ask

How do I become a marketing and sales executive?

Ways in include: ITE course (Nitec or Higher Nitec); Polytechnic diploma; Work-study diploma.

How much does a marketing and sales executive earn in Singapore?

Median full-time pay is $42,000 a year (Ministry of Manpower (via data.gov.sg)). The middle half earn $21,000 to $51,960.

Will AI change the work of a marketing and sales executive?

Generative AI could change some tasks in this job, by the ILO's global estimate.

Sources

• Ministry of Manpower (via data.gov.sg): Resident Occupational Wages (Occupational Wage Survey) (June 2024 (data.gov.sg update 2026-04-01)), Singapore Open Data Licence v1.0, retrieved 4 October 2026
• International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026

Updated 4 October 2026