How to become an E Commerce Specialist
Official Chinese title (2022 occupational classification): 电子商务师
Also called: Cross Border E Commerce Specialist, E Commerce Consultant
Carries out business on the internet and on modern information technology platforms.
Main tasks
- Promoting the company's products online using internet tools and technology
- Editing, designing and maintaining the company's website or online shop
- Managing online sales and day to day running of the website or online shop
- Collecting data and analysing the company's online trading and sales
- Planning and designing e commerce websites to suit the company's business needs
Ways in
- University: Business & Commerce degrees, Offered by 105 universities in China Related undergraduate subject classes in the Ministry of Education catalogue (2025): E-commerce (1208); Business Administration (1202); Economics and Trade (0204); Agricultural Economics and Management (1203); majors such as E-commerce, E-commerce and Law, Cross-border E-commerce, Marketing, International Economics and Trade, Business Administration. Matched to the occupation by Peernovo.
- Vocational majors: Higher vocational college (高职专科) major: Cross-border E-commerce (530702). Vocational major 530702 Cross-border E-commerce (跨境电子商务), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: Cross-border E-commerce B2B Data Operations; Cross-border E-commerce B2C Data Operations; Online Store Operations and Promotion; E-commerce Data Analysis; Cross-border E-commerce Multi-platform Operations.; Higher vocational college (高职专科) major: E-commerce (530701). Vocational major 530701 E-commerce (电子商务), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: Online Store Operations and Promotion; E-commerce Data Analysis; Cross-border E-commerce B2B Data Operations; Livestream E-commerce; Agricultural Products E-commerce Operations.; Higher vocational college (高职专科) major: Management of New Rural Economic Organisations (410120). Vocational major 410120 Management of New Rural Economic Organisations (农村新型经济组织管理), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: Agricultural Economic Organisation Management; Agricultural Products E-commerce Operations.; Higher vocational college (高职专科) major: Mobile Commerce (530703). Vocational major 530703 Mobile Commerce (移动商务), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: New Media Technology; Livestream E-commerce; Social E-commerce Operations.; Higher vocational college (高职专科) major: Publishing Business (560104). Vocational major 560104 Publishing Business (出版商务), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: New Media Marketing; Media Convergence Operations.; Secondary vocational school (中职) major: Cross-border E-commerce (730702). Vocational major 730702 Cross-border E-commerce (跨境电子商务), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: Cross-border E-commerce B2B Data Operations; Cross-border E-commerce B2C Data Operations; Online Store Operations and Promotion; E-commerce Data Analysis; Cross-border E-commerce Multi-platform Operations.; Secondary vocational school (中职) major: E-commerce (730701). Vocational major 730701 E-commerce (电子商务), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: Online Store Operations and Promotion; E-commerce Data Analysis; Cross-border E-commerce B2B Data Operations; Livestream E-commerce; Agricultural Products E-commerce Operations; New Media Technology.; Secondary vocational school (中职) major: Livestream E-commerce Services (730705). Vocational major 730705 Livestream E-commerce Services (直播电商服务), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: Livestream E-commerce; E-commerce Data Analysis.
Pay · AI and this job
- Median pay in China: CN¥70,000 a year (2025).
- Middle half: CN¥51,000 to CN¥105,100. One in ten earn less than CN¥37,200 and one in ten more than CN¥156,400.
- National figure: wage prices of enterprise employees from the Ministry of Human Resources and Social Security (MOHRSS) enterprise pay survey. The public sector and the self-employed are not covered.
- Guangzhou only: median CN¥80,032 a year (2025), middle half CN¥60,000 to CN¥105,069.
- Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.
Who does this work
- The census group Wholesale and Retail Services Workers holds 14.1% of everyone employed in China; 51.2% of its workers are women (2020 Census).
- 41.7% are under 35, 49.9% are 35 to 54 and 8.4% are 55 or older. The middle age band is 35 to 39.
- Census figures for the whole mid group (2020 long-form sample), not for this job alone.
Related jobs
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Questions people ask
How do I become an E Commerce Specialist?
Ways in include: Business & Commerce degrees; Higher vocational college (高职专科) major: Cross-border E-commerce (530702); Higher vocational college (高职专科) major: E-commerce (530701).
How much does an E Commerce Specialist earn in China?
Across China, the median pay of enterprise employees is CN¥70,000 a year (Ministry of Human Resources and Social Security (MOHRSS), 2025). The public sector and the self-employed are not covered. In Guangzhou alone it is CN¥80,032 a year (2025).
Will AI change the work of an E Commerce Specialist?
Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.
Sources
- Ministry of Human Resources and Social Security (MOHRSS): 2025 enterprise pay survey information: wage prices of enterprise employees by occupation mid group, and digital occupations (P10 to P90 annual CNY) (2025 (published 2026-07-08)), retrieved 5 October 2026
- Guangzhou Human Resources and Social Security Bureau: Guangzhou 2025 labour market wage prices (P10 to P90 annual CNY by occupation) (2025 (enterprise pay survey)), retrieved 4 October 2026
- National Bureau of Statistics of China: China Population Census Yearbook 2020, long-form tables 4-6 and 4-7 (employed by occupation mid group, sex, age) (2020 Census long form (10% sample)), retrieved 4 October 2026
- International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026
- Ministry of Human Resources and Social Security, State Administration for Market Regulation, National Bureau of Statistics: Occupational Classification of the People's Republic of China, 2022 edition (public consultation draft) (2022 public consultation draft (1,636 occupations; final edition 1,639)), retrieved 4 October 2026
Sources: Occupational Classification of the People's Republic of China (2022 edition, public consultation draft), Ministry of Human Resources and Social Security, State Administration for Market Regulation and National Bureau of Statistics; Ministry of Human Resources and Social Security, 2025 enterprise pay survey information; Guangzhou Human Resources and Social Security Bureau, 2025 labour market wage prices; National Bureau of Statistics of China (www.stats.gov.cn), 2020 Population Census yearbook; Ministry of Education, vocational education major profiles (2022 revision) and undergraduate major catalogue (2025); Ministry of Human Resources and Social Security, national vocational qualifications catalogue (2021); O*NET interest scores (CC BY 4.0); ILO global generative AI exposure index (CC BY 4.0). Figures processed by Peernovo. English text, translations and the matching of occupations to ISCO-08, majors, degree fields and qualifications by Peernovo.
Descriptions and tasks are Peernovo's own words, written from the facts in the Occupational Classification of the People's Republic of China (2022 edition). Job titles and work types are the classification's own.
Updated 5 October 2026