How to become a Sales and Marketing Representative

Official Chinese title (2022 occupational classification): 营销员

Also called: Export Sales Representative

Researches and analyses markets, plans marketing and promotes goods and services.

Main tasks

• Gathering market information, analysing, forecasting and growing markets and finding potential customers
• Drawing up marketing plans with market analysis methods, promoting products and services and negotiating deals
• Providing service before, during and after a sale
• Arranging delivery and shipping of goods
• Handling disputes in sales
• Signing sales and service contracts
• Settling payments
• Looking after customer relationships

Ways in

• Vocational majors: Secondary vocational school (中职) major: Business English (770201). Vocational major 770201 Business English (商务英语), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向).; Secondary vocational school (中职) major: Business German (770203). Vocational major 770203 Business German (商务德语), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向).; Secondary vocational school (中职) major: Business Korean (770204). Vocational major 770204 Business Korean (商务韩语), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向).; Secondary vocational school (中职) major: Cross-border E-commerce (730702). Vocational major 730702 Cross-border E-commerce (跨境电子商务), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: Cross-border E-commerce B2B Data Operations; Cross-border E-commerce B2C Data Operations; Online Store Operations and Promotion; E-commerce Data Analysis; Cross-border E-commerce Multi-platform Operations.; Secondary vocational school (中职) major: E-commerce (730701). Vocational major 730701 E-commerce (电子商务), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: Online Store Operations and Promotion; E-commerce Data Analysis; Cross-border E-commerce B2B Data Operations; Livestream E-commerce; Agricultural Products E-commerce Operations; New Media Technology.; Secondary vocational school (中职) major: Farm Supplies Marketing and Services (610119). Vocational major 610119 Farm Supplies Marketing and Services (农资营销与服务), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: Online Store Operations and Promotion; New Media Marketing; Digital Marketing Technology Applications.; Secondary vocational school (中职) major: Jewellery Design and Making (750108). Vocational major 750108 Jewellery Design and Making (首饰设计与制作), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: Precious Metal Jewellery Making and Inspection; Jewellery Design; Computer Aided Jewellery Design.; Secondary vocational school (中职) major: Marketing (730602). Vocational major 730602 Marketing (市场营销), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: Digital Marketing Technology Applications; New Media Marketing; Online Store Operations and Promotion; Cross-border E-commerce B2B Data Operations; Call Centre Customer Service and Management.

Pay · AI and this job

• Median pay in China: CN¥57,600 a year (2025).
• Middle half: CN¥42,100 to CN¥84,700. One in ten earn less than CN¥33,100 and one in ten more than CN¥131,300.
• This is the figure for the mid group Wholesale and Retail Services Workers, not for this job alone.
• National figure: wage prices of enterprise employees from the Ministry of Human Resources and Social Security (MOHRSS) enterprise pay survey. The public sector and the self-employed are not covered.
• Guangzhou only: median CN¥79,220 a year (2025), middle half CN¥54,579 to CN¥116,750.
• Generative AI could change some tasks in this job, by the ILO's global estimate.

Who does this work

• The census group Wholesale and Retail Services Workers holds 14.1% of everyone employed in China; 51.2% of its workers are women (2020 Census).
• 41.7% are under 35, 49.9% are 35 to 54 and 8.4% are 55 or older. The middle age band is 35 to 39.
• Census figures for the whole mid group (2020 long-form sample), not for this job alone.

Related jobs

• Retail Sales Assistant
• Cashier
• Market Stall Holder
• Retail Chain Operations Manager

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Questions people ask

How do I become a Sales and Marketing Representative?

Ways in include: Secondary vocational school (中职) major: Business English (770201); Secondary vocational school (中职) major: Business German (770203).

How much does a Sales and Marketing Representative earn in China?

Across China, the median pay of enterprise employees is CN¥57,600 a year (Ministry of Human Resources and Social Security (MOHRSS), 2025). The public sector and the self-employed are not covered. It is the figure for the mid group Wholesale and Retail Services Workers. In Guangzhou alone it is CN¥79,220 a year (2025).

Will AI change the work of a Sales and Marketing Representative?

Generative AI could change some tasks in this job, by the ILO's global estimate.

Sources

• Ministry of Human Resources and Social Security (MOHRSS): 2025 enterprise pay survey information: wage prices of enterprise employees by occupation mid group, and digital occupations (P10 to P90 annual CNY) (2025 (published 2026-07-08)), retrieved 5 October 2026
• Guangzhou Human Resources and Social Security Bureau: Guangzhou 2025 labour market wage prices (P10 to P90 annual CNY by occupation) (2025 (enterprise pay survey)), retrieved 4 October 2026
• National Bureau of Statistics of China: China Population Census Yearbook 2020, long-form tables 4-6 and 4-7 (employed by occupation mid group, sex, age) (2020 Census long form (10% sample)), retrieved 4 October 2026
• International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026

Sources: Occupational Classification of the People's Republic of China (2022 edition, public consultation draft), Ministry of Human Resources and Social Security, State Administration for Market Regulation and National Bureau of Statistics; Ministry of Human Resources and Social Security, 2025 enterprise pay survey information; Guangzhou Human Resources and Social Security Bureau, 2025 labour market wage prices; National Bureau of Statistics of China (www.stats.gov.cn), 2020 Population Census yearbook; Ministry of Education, vocational education major profiles (2022 revision) and undergraduate major catalogue (2025); Ministry of Human Resources and Social Security, national vocational qualifications catalogue (2021); O*NET interest scores (CC BY 4.0); ILO global generative AI exposure index (CC BY 4.0). Figures processed by Peernovo. English text, translations and the matching of occupations to ISCO-08, majors, degree fields and qualifications by Peernovo.

Descriptions and tasks are Peernovo's own words, written from the facts in the Occupational Classification of the People's Republic of China (2022 edition). Job titles and work types are the classification's own.

Updated 5 October 2026