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How to become a Marketing Researcher

Also called: Marketer

Collects, analyses and reports on the market data and information clients need, such as consumer tastes and interests, what competitors and the whole industry are doing, how well advertising works and sales strategies.

Main tasks

Workers in this job say university is common. From job tag's survey of people in each job, who could give several answers. It shows what workers see as common, not how many workers hold each level.

How to become one

No particular qualification is required to start, but almost everyone has at least a university degree. No field of study gives a particular advantage, but studying statistics, social research methods, economics or distribution helps in the job. People with strong English or other language skills, or with science and engineering backgrounds, can also make use of them. Most people learn the job through practical experience after joining. Some mid-career hires change jobs to use their practical experience. Related qualifications include the private social research specialist qualification. For compiling and analysing data you need to be skilled with spreadsheets and statistical software. Writing and presentation skills are needed when summarising and reporting results, and some clients require English. As well as specialist knowledge of the field, industry or sector you work in, you need curiosity and a desire to dig deeper. When doing interview surveys, earning the trust of the people who take part is also important.

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Questions people ask

How do I become a Marketing Researcher?

No particular qualification is required to start, but almost everyone has at least a university degree. No field of study gives a particular advantage, but studying statistics, social research methods, economics or distribution helps in the job. People with strong English or other language skills, or with science and engineering backgrounds, can also make use of them. Most people learn the job through practical experience after joining. Some mid-career hires change jobs to use their practical experience. Related qualifications include the private social research specialist qualification. For compiling and analysing data you need to be skilled with spreadsheets and statistical software. Writing and presentation skills are needed when summarising and reporting results, and some clients require English. As well as specialist knowledge of the field, industry or sector you work in, you need curiosity and a desire to dig deeper. When doing interview surveys, earning the trust of the people who take part is also important.

How much does a Marketing Researcher earn in Japan?

Average annual income in the private sector, bonus included, is ¥7,368,100 (Ministry of Health, Labour and Welfare). The figure is for the wage survey group Planning clerks, which covers several jobs.

Do you need a degree to become a Marketing Researcher?

Not always. In this job's census occupation group, 55% of workers are university graduates.

Will AI change the work of a Marketing Researcher?

Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.

Sources

独立行政法人労働政策研究・研修機構（JILPT）作成 職業情報データベース 解説系ダウンロードデータ（IPD_DL_description_7_01.xlsx）ver.7.01 職業情報提供サイト（job tag）より2026年10月4日にダウンロード（https://shigoto.mhlw.go.jp/User/download）を加工して作成

独立行政法人労働政策研究・研修機構（JILPT）作成 職業情報データベース 簡易版数値系ダウンロードデータ（IPD_DL_numeric_7_00.xlsx）ver.7.00 職業情報提供サイト（job tag）より2026年10月4日にダウンロード（https://shigoto.mhlw.go.jp/User/download）を加工して作成

Sources: JILPT Occupational Information Database download data via job tag (解説系 ver.7.01 and 簡易版数値系 ver.7.00, downloaded 4 October 2026), processed by Peernovo; MHLW, Basic Survey on Wage Structure 2025; Statistics Bureau of Japan, 2020 Population Census; MEXT, School Basic Survey 2025; MHLW, Employment Referrals for General Workers (Hello Work statistics). Figures processed by Peernovo. English job names, translations and the matching of jobs to statistical groups, schools and degree fields by Peernovo.

Updated 4 October 2026