How to become a Tour Conductor
Also called: Tour guide, Tour escort, Sightseeing guide, Mountain guide, Nature guide, Travel guide, Heritage site guide, Tourist guide
Accompanies group tours and looks after the group so the trip goes to plan and everyone enjoys a comfortable journey.
Main tasks
- Checking the tour route using knowledge of the itinerary and destinations, and anticipating optional tours
- Researching destinations in advance and checking the latest local information
- Preparing documents and supplies for guiding and briefing tour members
- Helping with or handling procedures for transport, sightseeing and accommodation
- Meeting the booking staff and contacting tour members to confirm details before departure
- Contacting hotels and transport companies to confirm bookings
- Explaining the trip and local conditions to tour members
- Telling tour members the meeting place and time
- Explaining, arranging, collecting payment for and settling optional tours
- Taking the group to sights and explaining the highlights
- Handing out tickets, packed lunches and similar to tour members
- Looking after tour members while travelling, with chat, games and entertainment
- Interpreting information about sights given by local guides
- Discussing the itinerary with drivers and local guides
- Counting tour members each time the group splits up and meets again
- Checking seating and allergy arrangements before meals and explaining them to tour members
- Checking regularly on the health of all tour members
- Giving first aid and going with tour members to hospitals, police or embassies and consulates if someone is injured, falls ill or is robbed
- Working quickly with the travel agency when the itinerary must change because of accidents or weather
- Recording the itinerary, spending and tour members' feedback in a daily report
- Selling to group clients such as companies
- Arranging corporate travel
- Promoting future tours to tour members during the trip
Workers in this job say university is common. From job tag's survey of people in each job, who could give several answers. It shows what workers see as common, not how many workers hold each level.
How to become one
No particular education or qualifications are needed to start, but most people graduate from university or a travel and tourism senmon gakko (vocational college) and then join a travel agency or a tour conductor staffing agency. Before you can accompany tours as a tour conductor, you must complete set training and gain experience as an assistant tour conductor. The tour conductor qualification, certified tour manager (domestic or general), can be gained by belonging to a full member company of the Japan Tour Conductors Association (a tour conductor staffing agency) or of the Japan Association of Travel Agents or the All Nippon Travel Agents Association (travel agencies), attending courses run by these bodies or companies and gaining practical experience. You need a basic understanding of the Travel Agency Act and standard terms and conditions, and knowledge of tourist destinations in Japan and abroad and their history and culture. Accompanying overseas tours requires language skills as well as knowledge of immigration and customs, and of the laws and customs of the countries visited. You need to be proactive, sociable and keen to serve, and on some tours to lead dozens of people. While on tour you represent the travel agency and are responsible for the group, so a strong sense of responsibility is needed. You must also respond to emergencies at any hour, day or night, and the work is physically hard, so looking after your own health is important.
Ways in
- Vocational college, junior college, kosen and trade skills tests: Vocational college (専門学校) course: Travel and tourism. 専修学校 courses in 旅行 (商業実務関係) had 4,204 graduates in the 2024 school year, 3,573 of whom started work in a related field (School Basic Survey 2025, table 237). Course matched to the occupation by Peernovo.
- National licence or qualification: Listed by job tag as a qualification related to this job (関連資格): 総合旅程管理主任者、国内旅程管理主任者. English name and classification by Peernovo.
Pay · Job openings · AI and this job
- Average annual income: ¥4,026,700 Private sector only: employers with 10 or more staff. Public servants, such as public school teachers and police officers, are not in these figures.
- Monthly base pay (before overtime and bonus): median ¥246,100, and the middle half earn ¥206,400 to ¥297,900 a month.
- Pay measured for the wage survey group: Other service workers
- 1.65 job openings per applicant at Hello Work (2025). A current demand signal, not a projection. It counts only the jobs and job seekers registered at Hello Work, Japan's public employment offices, and many graduate and professional hires never pass through it.
- Generative AI can do relatively little of this work, by the ILO's global estimate.
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Questions people ask
How do I become a Tour Conductor?
No particular education or qualifications are needed to start, but most people graduate from university or a travel and tourism senmon gakko (vocational college) and then join a travel agency or a tour conductor staffing agency. Before you can accompany tours as a tour conductor, you must complete set training and gain experience as an assistant tour conductor. The tour conductor qualification, certified tour manager (domestic or general), can be gained by belonging to a full member company of the Japan Tour Conductors Association (a tour conductor staffing agency) or of the Japan Association of Travel Agents or the All Nippon Travel Agents Association (travel agencies), attending courses run by these bodies or companies and gaining practical experience. You need a basic understanding of the Travel Agency Act and standard terms and conditions, and knowledge of tourist destinations in Japan and abroad and their history and culture. Accompanying overseas tours requires language skills as well as knowledge of immigration and customs, and of the laws and customs of the countries visited. You need to be proactive, sociable and keen to serve, and on some tours to lead dozens of people. While on tour you represent the travel agency and are responsible for the group, so a strong sense of responsibility is needed. You must also respond to emergencies at any hour, day or night, and the work is physically hard, so looking after your own health is important.
How much does a Tour Conductor earn in Japan?
Average annual income in the private sector, bonus included, is ¥4,026,700 (Ministry of Health, Labour and Welfare). The figure is for the wage survey group Other service workers, which covers several jobs.
Do you need a degree to become a Tour Conductor?
Not always. In this job's census occupation group, 41% of workers are university graduates. Ways in include: Vocational college (専門学校) course: Travel and tourism.
Will AI change the work of a Tour Conductor?
Generative AI can do relatively little of this work, by the ILO's global estimate.
Sources
- Ministry of Health, Labour and Welfare: Basic Survey on Wage Structure (賃金構造基本統計調査) 2025: earnings by occupation (2025 survey (June 2025 pay, 2024 bonus), published 2026-03-24), Government Standard Terms of Use 2.0, retrieved 4 October 2026
- Ministry of Health, Labour and Welfare: Employment Referrals for General Workers (一般職業紹介状況): Hello Work job-openings-to-applicants ratio by occupation (2025 annual (release of 2026-10-02)), Government Standard Terms of Use 2.0, retrieved 4 October 2026
- Statistics Bureau of Japan (MIC): 2020 Population Census (令和2年国勢調査) detailed sample tabulation: employed by occupation, sex, age and education (2020 Census (tables 9-1 and 15-1, published 2022-12-27)), Government Standard Terms of Use 2.0, retrieved 4 October 2026
- JILPT (職業情報データベース) via MHLW job tag: job tag download data: 解説系 (descriptions, how to become, related qualifications) and 簡易版数値系 (interests, tasks, education) (解説系 ver.7.01 (2026-06-04); 簡易版数値系 ver.7.00 (2026-03-17)), retrieved 4 October 2026
- International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026
独立行政法人労働政策研究・研修機構(JILPT)作成 職業情報データベース 解説系ダウンロードデータ(IPD_DL_description_7_01.xlsx)ver.7.01 職業情報提供サイト(job tag)より2026年10月4日にダウンロード(https://shigoto.mhlw.go.jp/User/download)を加工して作成
独立行政法人労働政策研究・研修機構(JILPT)作成 職業情報データベース 簡易版数値系ダウンロードデータ(IPD_DL_numeric_7_00.xlsx)ver.7.00 職業情報提供サイト(job tag)より2026年10月4日にダウンロード(https://shigoto.mhlw.go.jp/User/download)を加工して作成
Sources: JILPT Occupational Information Database download data via job tag (解説系 ver.7.01 and 簡易版数値系 ver.7.00, downloaded 4 October 2026), processed by Peernovo; MHLW, Basic Survey on Wage Structure 2025; Statistics Bureau of Japan, 2020 Population Census; MEXT, School Basic Survey 2025; MHLW, Employment Referrals for General Workers (Hello Work statistics). Figures processed by Peernovo. English job names, translations and the matching of jobs to statistical groups, schools and degree fields by Peernovo.
Updated 4 October 2026
