Social work and counselling

How to become a family and marriage counsellor

Official title: Family and marriage counsellor

Also called: Family violence counsellor, Family therapist, Couples' counsellor, Marriage guidance counsellor, Family counselling psychologist, Family and marriage case manager

Family and marriage counsellors help individuals, couples and families deal with marriage and relationship difficulties. They may develop treatment plans or refer clients to specialists.

Main tasks

Teach life skills or strategies to clients or their families
Counsel clients or patients regarding personal issues
Develop treatment plans for patients or clients
Maintain client records
Collect information about clients
Interview clients to gather information about their backgrounds, needs, or progress
Counsel clients regarding interpersonal issues
Confer with clients to discuss treatment plans or progress

How to become one

You need a qualification to become a family and marriage counsellor. You need University Entrance to do the study or training for this job. Required: a bachelor's degree in counselling or similar area; to pass a police check. Other requirements: a postgraduate certificate or diploma in counselling or similar area; a master's degree in counselling or similar area; experience working with children and families; a driver licence; to be registered with New Zealand Association of Counsellors.

See the full Tahatū profile

Ways in

University: Social Work & Community degrees, Offered by 3 universities in New Zealand

Pay · Past change · AI and this job

Most common pay: $86,912 to $106,564 a year (median $96,738), a TEC estimate before tax.
Lower: $77,087 a year · Upper: $116,390 a year
TEC shows pay for this job by the hour: median $46.51 an hour.
TEC's pay figures are estimates only. TEC says they must not be used to set pay, in pay negotiations or in visa applications.
Change in the number of people doing this job between the 2018 and 2023 Censuses: Steady (TEC). This is past change, not a forecast.
People employed in the group Counsellors: 5,223 at the 2018 Census and 5,607 at the 2023 Census (+7.4%). Past change, not a forecast.
Generative AI can do relatively little of this work, by the ILO's global estimate.

Who does this work

About 530 people did this job at the 2023 Census (TEC).
In the group Counsellors, 75% of workers are female (sex at birth, 2023 Census).
Where people in the group Counsellors work (2023 Census): Auckland 33.6%, Canterbury 13.4%, and Wellington 11.1%.

Questions people ask

How do I become a family and marriage counsellor?

How much does a family and marriage counsellor earn in New Zealand?

The Tertiary Education Commission estimates median pay at $96,738 a year, before tax. Most common pay is $86,912 to $106,564 a year.

Has the number of people working as a family and marriage counsellor grown in New Zealand?

It has held steady: TEC records the number of people doing this job as steady between the 2018 and 2023 Censuses. This is past change, not a forecast.

Will AI change the work of a family and marriage counsellor?

Generative AI can do relatively little of this work, by the ILO's global estimate.

Sources

Tertiary Education Commission (Tahatu Career Navigator): Tahatu career ideas: descriptions, tasks, pay estimates, people employed, employment change 2018 to 2023, entry requirements, registration, interest scores (Site scrape 2026-10 (816 career ideas, sitemap lastmod 2026-10-01)), CC BY 4.0, retrieved 4 October 2026
Stats NZ (via Figure.NZ): Census totals by topic for individuals 2013, 2018, 2023 (CEN23_TBT_004): employed by occupation, ANZSCO V1.3, summed to unit group (2023 Census (CEN23_TBT_004)), CC BY 4.0 (Stats NZ), CC BY 3.0 NZ (Figure.NZ), retrieved 4 October 2026
Stats NZ (via Figure.NZ): Census 2023: employed by regional council, occupation (ANZSCO V1.3 unit group) and sex at birth (2023 Census), CC BY 4.0 (Stats NZ), CC BY 3.0 NZ (Figure.NZ), retrieved 4 October 2026
International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026

This content is sourced from the Tertiary Education Commission through the Tahatū Career Navigator website (www.tahatu.govt.nz) and used under the CC BY 4.0 licence. All or some of the information has been modified by Peernovo. TEC has not approved, endorsed or tested these modifications. TEC will not be held accountable for any errors within this content.

Qualification information from NZQA, used under CC BY 3.0 NZ.

This work is based on/includes Stats NZ's data which are licensed by Stats NZ for reuse under the Creative Commons Attribution 4.0 International licence. Census data via Figure.NZ.

Includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA. USDOL/ETA has not approved, endorsed, or tested these modifications.

Sources: Tertiary Education Commission, Tahatū Career Navigator (career ideas, pay estimates, entry requirements and study options, CC BY 4.0, modified by Peernovo); Stats NZ, 2023 Census (via Figure.NZ) and the National Occupation List (CC BY 4.0); NZQA qualification information (CC BY 3.0 NZ); O*NET interest scores (CC BY 4.0); ILO global generative AI exposure index (CC BY 4.0). Links between career ideas and ANZSCO groups, degree fields and broad job groups are Peernovo's.

These results are not official statistics. They have been created for research purposes from the Integrated Data Infrastructure (IDI), which is carefully managed by Stats NZ.

Graduate outcomes: these results are not official statistics. They have been created for research purposes from the Integrated Data Infrastructure (IDI), which is carefully managed by Stats NZ.

Updated 4 October 2026