How to become a market research professional
Official title: Market research professional
Also called: Market research analyst, Market researcher, Analyst - Analytics and Customer Insights, Assistant Product and Experience Development Executive, Business Analyst/Market Research Analyst/Market Analyst, Head - Analytics and Customer Insights, LNG Research Analyst, Manager - Analytics and Customer Insights, Product and Experience Development Executive, Senior Business Analyst/Senior Market Research Analyst/Senior Market Analyst, Senior Shipping Analyst, Shipping Analyst
Market research professional collects product information gathered in market research, in terms of prices and competition, and studies it to draw conclusions. He/she identifies the potential customers of a product, the target group and the way they can be reached. He/she also analyses cross selling and interdependencies between different products and their placement, and prepares information helpful for the development of marketing strategies.
Main tasks
- Analysing data regarding consumer patterns and preferences
- Interpreting and predicting current and future consumer trends
- Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
Ways in
- University: Business & Commerce degrees, Offered by 6 universities in Singapore
- University: Communications & Media degrees, Offered by 1 universities in Singapore
Pay · Outlook · AI and this job
- Median pay: $84,000 a year. The middle half earn $65,244 to $110,004 a year.
- Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.
Related jobs
- Creative advertising professional
- Marketing strategy/planning professional
- Digital marketing professional
- Revenue specialist
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Questions people ask
How do I become a market research professional?
Ways in include: Business & Commerce degrees; Communications & Media degrees.
How much does a market research professional earn in Singapore?
Median full-time pay is $84,000 a year (Ministry of Manpower (via data.gov.sg)). The middle half earn $65,244 to $110,004.
Will AI change the work of a market research professional?
Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.
Sources
- Ministry of Manpower (via data.gov.sg): Resident Occupational Wages (Occupational Wage Survey) (June 2024 (data.gov.sg update 2026-04-01)), Singapore Open Data Licence v1.0, retrieved 4 October 2026
- International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026
Updated 4 October 2026