How to become a marketing strategy or planning professional

Official title: Marketing strategy/planning professional

Also called: Brand strategist, Business designer, Commercial strategist, Design strategist, Information and communications technology (ICT) marketing representative, Information technology (IT) marketing representative, Marketing and communications strategist, Marketing planning professional, Marketing strategist, Marketing strategy professional, Content Strategist, Lead Strategist/Lead Business Designer

Marketing strategy/planning professional manages, plans and develops strategy based on information collected from market research. He/she advises managers and clients on strategies and campaigns to reach target markets, create consumer awareness and hence effectively promote the attributes of goods and services.

Main tasks

• Planning, developing and organising advertising policies and campaigns to support sales objectives
• Advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• Analysing data regarding consumer patterns and preferences
• Interpreting and predicting current and future consumer trends
• Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• Supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes
• Commissioning and undertaking market research to identify market opportunities for new and existing goods and services

Ways in

• University: Business & Commerce degrees, Offered by 6 universities in Singapore

Pay · Outlook · AI and this job

• Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.

Related jobs

• Creative advertising professional
• Market research professional
• Digital marketing professional
• Revenue specialist

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Questions people ask

How do I become a marketing strategy or planning professional?

Ways in include: Business & Commerce degrees.

Will AI change the work of a marketing strategy or planning professional?

Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.

Sources

• International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026

Updated 4 October 2026