How to become a sales manager

Official title: Sales manager

Also called: Key account manager (sales), Sales assistant manager, Sales director, Agency Director/Segment Lead, Assistant Director of Sales, B2C Sales Manager, Customer Success Director, Demand Management, B2B Sales and Key Accounts, B2C Sales and Marketing Department Manager, Director of Revenue Management, Director of Sales, Head of Product Desk/Head of Product Sales, Head of Sales

Sales manager plans, directs and coordinates sales operations in an organisation. He/she analyses data, builds sales plans and sets sales targets and goals. He/she leads the development of sales strategies, expands sales channels and network. He/she may drive client relationships by managing sales related customer service.

Main tasks

• Planning and organising special sales and marketing programmes based on sales records and market assessments
• Determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns
• Establishing and directing operational and administrative procedures related to sales activities
• Leading and managing the activities of sales staff
• Establishing and managing budgets and controlling expenditure to ensure the efficient use of resources
• Representing the enterprise or organisation at sales and marketing conventions, and trade exhibitions

Ways in

• University: Business & Commerce degrees, Offered by 6 universities in Singapore

Pay · Outlook · AI and this job

• Median pay: $84,588 a year. The middle half earn $60,000 to $124,236 a year.
• Generative AI could change some tasks in this job, by the ILO's global estimate.

Related jobs

• Business development manager
• Regional sales manager
• Merchandising/Category manager
• Online sales channel manager

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Questions people ask

How do I become a sales manager?

Ways in include: Business & Commerce degrees.

How much does a sales manager earn in Singapore?

Median full-time pay is $84,588 a year (Ministry of Manpower (via data.gov.sg)). The middle half earn $60,000 to $124,236.

Will AI change the work of a sales manager?

Generative AI could change some tasks in this job, by the ILO's global estimate.

Sources

• Ministry of Manpower (via data.gov.sg): Resident Occupational Wages (Occupational Wage Survey) (June 2024 (data.gov.sg update 2026-04-01)), Singapore Open Data Licence v1.0, retrieved 4 October 2026
• International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026

Updated 4 October 2026