How to become an Advertising and Public Relations Manager
Official title: Advertising and Public Relations Managers
Plans, directs, coordinates and oversees advertising and public relations in a business or organisation. Managers of businesses providing these services to other organisations are also included.
Main tasks
- Plan, direct and coordinate advertising and public relations activities
- Negotiate advertising contracts with clients, newspapers, radio and television stations, sporting and cultural organisations, and advertising agencies
- Plan and manage campaigns that promote the organisation's image, plans and achievements
- Control budgets and spending and make sure resources are used efficiently
- Set and direct operational and administrative procedures
- Oversee the selection, training and performance of staff
Pay · Outlook · AI and this job
- Average pay: NT$1,625,000 a year
- Demand for Managers jobs is projected at about 364,000 in 2024 and about 358,000 in 2030. (-1.6%)
- Generative AI can do relatively little of this work, by the ILO's global estimate.
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Questions people ask
How much does an Advertising and Public Relations Manager earn in Taiwan?
Average pay is NT$1,625,000 a year (Ministry of Labor, Department of Statistics).
Is an Advertising and Public Relations Manager a growing career in Taiwan?
Demand for this job family is projected to change -1.6% from 2024 to 2030 (National Development Council).
Will AI change the work of an Advertising and Public Relations Manager?
Generative AI can do relatively little of this work, by the ILO's global estimate.
Sources
- Ministry of Labor, Department of Statistics: Occupational Wage Survey (職類別薪資調查) (2025 survey (July 2025 monthly, 2024 annual), released 2026-05-29), Open Government Data License, version 1.0, retrieved 4 October 2026
- National Development Council: Final manpower demand projections by occupation (職業別最終人力需求推估) (2025 to 2030 (base 2024), 13 job families), CC BY 4.0, retrieved 4 October 2026
- International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026
Updated 4 October 2026