How to become a Sales and Marketing Manager
Official title: Sales and Marketing Managers
Plans, directs, coordinates and oversees marketing and related activities in a business or organisation. Managers of businesses providing these services to other organisations are also included.
Main tasks
- Plan and set marketing strategies based on sales records and market assessments
- Decide price lists, discounts, delivery terms, promotion budgets, sales methods, special incentives and promotional campaigns
- Control budgets and spending and make sure resources are used efficiently
- Set and direct operational and administrative procedures
- Oversee the selection, training and performance of staff
Pay · Outlook · AI and this job
- Average pay: NT$1,625,000 a year
- Demand for Managers jobs is projected at about 364,000 in 2024 and about 358,000 in 2030. (-1.6%)
- Generative AI could change some tasks in this job, by the ILO's global estimate.
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Questions people ask
How much does a Sales and Marketing Manager earn in Taiwan?
Average pay is NT$1,625,000 a year (Ministry of Labor, Department of Statistics).
Is a Sales and Marketing Manager a growing career in Taiwan?
Demand for this job family is projected to change -1.6% from 2024 to 2030 (National Development Council).
Will AI change the work of a Sales and Marketing Manager?
Generative AI could change some tasks in this job, by the ILO's global estimate.
Sources
- Ministry of Labor, Department of Statistics: Occupational Wage Survey (職類別薪資調查) (2025 survey (July 2025 monthly, 2024 annual), released 2026-05-29), Open Government Data License, version 1.0, retrieved 4 October 2026
- National Development Council: Final manpower demand projections by occupation (職業別最終人力需求推估) (2025 to 2030 (base 2024), 13 job families), CC BY 4.0, retrieved 4 October 2026
- International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026
Updated 4 October 2026