How to become a Content Creator

Official title: Content Creator (Social Media)

Also called: Social Media Influencer

Entertains by streaming, uploading or posting social media content to websites or social media platforms.

Main tasks

• Creates and curates engaging content for social media platforms
• Develops and maintains a strong online presence and following
• Monitors and analyses social media metrics to track engagement and reach
• Interacts with followers and responds to comments and messages
• Stays up to date with current trends and developments in social media
• Collaborates with other influencers and content creators for cross-promotion
• May collaborate with brands and businesses to promote products and services
• May manage partnerships and sponsorships with brands and negotiates contracts

Ways in

• University: Communications & Media degrees, Offered by 34 universities in Australia
• TAFE and VET: Advanced Diploma of Screen and Media (CUA60620); Certificate III in Screen and Media (CUA31020); Certificate II in Creative Industries (CUA20220); Certificate IV in Screen and Media (CUA41220); Diploma of Professional Writing and Editing (CUA50118); Diploma of Screen and Media (CUA51020); Advanced Diploma of Live Production and Management Services (CUA60220)

Pay · Outlook · AI and this job

• Typical full-time pay: $87,984 a year
• About 7,900 people work in this job group now, and about 8,800 are projected by 2035. (+11.7%)
• AI is more likely to help with parts of this job than to do it. Jobs and Skills Australia rates its automation exposure as low.

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Questions people ask

How do I become a Content Creator?

Ways in include: Communications & Media degrees; Advanced Diploma of Screen and Media; Certificate III in Screen and Media.

How much does a Content Creator earn in Australia?

Median full-time pay is $87,984 a year (Jobs and Skills Australia).

Is a Content Creator a growing career in Australia?

Yes. Employment is projected to grow 12% by 2035, from about 7,900 to about 8,800 people (Jobs and Skills Australia).

Do you need a degree to become a Content Creator?

Not always. 36% of people in this job hold a bachelor's degree or higher. Ways in include: Communications & Media degrees; Advanced Diploma of Screen and Media; Certificate III in Screen and Media.

Will AI change the work of a Content Creator?

AI is more likely to help with parts of this job than to do it. Jobs and Skills Australia rates its automation exposure as low.

Sources

• Jobs and Skills Australia: Occupation data (ANZSCO), from ABS Labour Force and Census (February 2026), CC BY 4.0, retrieved 2026-10-04
• Jobs and Skills Australia: Generative AI Capacity Study, interactive table data (September 2025), CC BY 4.0, retrieved 2026-10-04
• Jobs and Skills Australia: Employment Projections (Victoria University) (May 2025 to May 2035), CC BY 4.0, retrieved 2026-10-04
• Australian Taxation Office: Taxation Statistics, Individuals Table 15A (2023-24), CC BY 2.5 AU, retrieved 2026-10-04

Updated 2026-10-04