How to become a Copywriter
Designs and composes written material to advertise products and services.
Main tasks
- Writes advertising or promotional copy for media such as press, radio, television, social media, billboards, catalogues or shop displays
- Conducts research on the product, service or topic at hand, as well as the target audience
- Presents and pitches copy ideas to clients
- Proofreads and edits copy for accuracy and brand guidelines
- Collaborates with team members to ensure the copy aligns with other elements of the campaign, such as visual or sound design
Ways in
- University: Communications & Media degrees, Offered by 34 universities in Australia
- TAFE and VET: Certificate IV in Marketing and Communication (BSB40820); Certificate IV in Professional Writing and Editing (CUA40118); Diploma of Marketing and Communication (BSB50620); Diploma of Professional Writing and Editing (CUA50118)
Pay · Outlook · AI and this job
- Typical full-time pay: $89,544 a year
- About 23,300 people work in this job group now, and about 27,700 are projected by 2035. (+18.7%)
- Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.
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Questions people ask
How do I become a Copywriter?
Ways in include: Communications & Media degrees; Certificate IV in Marketing and Communication; Certificate IV in Professional Writing and Editing.
How much does a Copywriter earn in Australia?
Median full-time pay is $89,544 a year (Jobs and Skills Australia).
Is a Copywriter a growing career in Australia?
Yes. Employment is projected to grow 19% by 2035, from about 23,300 to about 27,700 people (Jobs and Skills Australia).
Do you need a degree to become a Copywriter?
Usually. 77% of people in this job hold a bachelor's degree or higher.
Will AI change the work of a Copywriter?
Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.
Sources
- Jobs and Skills Australia: Occupation data (ANZSCO), from ABS Labour Force and Census (February 2026), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Generative AI Capacity Study, interactive table data (September 2025), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Employment Projections (Victoria University) (May 2025 to May 2035), CC BY 4.0, retrieved 2026-10-04
- Australian Taxation Office: Taxation Statistics, Individuals Table 15A (2023-24), CC BY 2.5 AU, retrieved 2026-10-04
Updated 2026-10-04