How to become a Tourist Information Officer
Also called: Visitor Information Officer, Visitor Services Officer (Tourism)
Provides local and regional travel and accommodation information to tourists.
Main tasks
- Responds to enquiries from tourists regarding travel and accommodation options
- Provides information about tourist attractions, events and activities
- Assists tourists in planning itineraries and making reservations
- Maintains databases of tourist information
- Receives complaints and resolves issues raised by tourists
- Assists in the development of promotional materials and campaigns
Ways in
- University: Computing & IT degrees, Offered by 39 universities in Australia
- TAFE and VET: Certificate III in Tourism (SIT30122); Certificate IV in Travel and Tourism (SIT40122); Diploma of Travel and Tourism Management (SIT50122); Advanced Diploma of Travel and Tourism Management (SIT60122); Certificate III in Travel (SIT30222); Certificate IV in Guiding (SIT40222); Certificate III in Guiding (SIT30322); Certificate II in Information and Cultural Services (CUA20520)
Pay · Outlook · AI and this job
- Typical full-time pay: $69,160 a year
- About 21,900 people work in this job group now, and about 24,000 are projected by 2035. (+9.3%)
- Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.
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Questions people ask
How do I become a Tourist Information Officer?
Ways in include: Computing & IT degrees; Certificate III in Tourism; Certificate IV in Travel and Tourism.
How much does a Tourist Information Officer earn in Australia?
Median full-time pay is $69,160 a year (Jobs and Skills Australia).
Is a Tourist Information Officer a growing career in Australia?
Yes. Employment is projected to grow 9% by 2035, from about 21,900 to about 24,000 people (Jobs and Skills Australia).
Do you need a degree to become a Tourist Information Officer?
Not always. 31% of people in this job hold a bachelor's degree or higher. Ways in include: Computing & IT degrees; Certificate III in Tourism; Certificate IV in Travel and Tourism.
Will AI change the work of a Tourist Information Officer?
Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.
Sources
- Jobs and Skills Australia: Occupation data (ANZSCO), from ABS Labour Force and Census (February 2026), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Generative AI Capacity Study, interactive table data (September 2025), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Employment Projections (Victoria University) (May 2025 to May 2035), CC BY 4.0, retrieved 2026-10-04
- Australian Taxation Office: Taxation Statistics, Individuals Table 15A (2023-24), CC BY 2.5 AU, retrieved 2026-10-04
Updated 2026-10-04