How to become a Wholesaler
Plans, organises, directs, controls and coordinates the operations of a wholesale trading establishment.
Main tasks
- Develops and implements strategies to achieve sales targets and increase market share
- Monitors market trends and competitor activity to identify opportunities and threats
- Determines pricing and discount structures for products
- Oversees the selection and purchase of stock to ensure adequate inventory levels
- Maintains supplier relationships and negotiates contracts
- Develops and implements marketing and promotional activities to increase sales
- Manages the storage and distribution of goods to customers
- Prepares and presents reports on sales, financial performance and market trends to senior management
Ways in
- University: Business & Commerce degrees, Offered by 39 universities in Australia
- TAFE and VET: Certificate III in Business to Business Sales (SIR30316); Certificate IV in Business (BSB40120); Diploma of Retail Leadership (SIR50116); Diploma of Retail Merchandise Management (SIR50317)
Pay · Outlook · AI and this job
- Typical full-time pay: $95,992 a year
- About 18,600 people work in this job group now, and about 21,700 are projected by 2035. (+16.4%)
- Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.
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Questions people ask
How do I become a Wholesaler?
Ways in include: Business & Commerce degrees; Certificate III in Business to Business Sales; Certificate IV in Business.
How much does a Wholesaler earn in Australia?
Median full-time pay is $95,992 a year (Jobs and Skills Australia).
Is a Wholesaler a growing career in Australia?
Yes. Employment is projected to grow 16% by 2035, from about 18,600 to about 21,700 people (Jobs and Skills Australia).
Do you need a degree to become a Wholesaler?
Not always. 25% of people in this job hold a bachelor's degree or higher. Ways in include: Business & Commerce degrees; Certificate III in Business to Business Sales; Certificate IV in Business.
Will AI change the work of a Wholesaler?
Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.
Sources
- Jobs and Skills Australia: Occupation data (ANZSCO), from ABS Labour Force and Census (February 2026), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Generative AI Capacity Study, interactive table data (September 2025), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Employment Projections (Victoria University) (May 2025 to May 2035), CC BY 4.0, retrieved 2026-10-04
- Australian Taxation Office: Taxation Statistics, Individuals Table 15A (2023-24), CC BY 2.5 AU, retrieved 2026-10-04
Updated 2026-10-04