Community Cultural Activities Workers Digital occupation

How to become a Multimedia Content Operations Specialist

Official Chinese title (2022 occupational classification): 全媒体运营师

Uses many kinds of media technology and channels, data analysis and creative planning to shape and match content, then distributes it and gathers feedback.

Main tasks

Analysing media and audience data with online tools so operations and distribution are better targeted
Planning and producing text, audio, video, animation, web pages and other content
Distributing and promoting content accurately to target audiences
Collecting data and adjusting channels, strategies and methods from real time analysis and monitoring
Building a network of media channels, linking many points of entry and exit and running all the platforms together

Ways in

Vocational majors: Higher vocational college (高职专科) major: Communication and Planning (560215). Vocational major 560215 Communication and Planning (传播与策划), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: Media Convergence Operations; Converged Media Content Production.; Higher vocational college (高职专科) major: Converged Media Technology and Operations (560213). Vocational major 560213 Converged Media Technology and Operations (融媒体技术与运营), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: Media Convergence Operations.; Higher vocational college (高职专科) major: Digital Media Technology (510204). Vocational major 510204 Digital Media Technology (数字媒体技术), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: Digital Media Interaction Design; Digital Creative Modelling; Interface Design; Virtual Reality Application Development; Digital Image Processing.; Higher vocational college (高职专科) major: Omnimedia Advertising Planning and Marketing (560216). Vocational major 560216 Omnimedia Advertising Planning and Marketing (全媒体广告策划与营销), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: New Media Editing.; Higher vocational college (高职专科) major: Online Marketing and Livestream E-commerce (530704). Vocational major 530704 Online Marketing and Livestream E-commerce (网络营销与直播电商), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: Livestream E-commerce; Livestreaming Operations; New Media Marketing.; Higher vocational college (高职专科) major: Online News and Communication (560102). Vocational major 560102 Online News and Communication (网络新闻与传播), 3 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: Journalist Qualification; Media Convergence Operations; New Media Operations; New Media Editing; Converged Media Content Production.; Vocational bachelor (职业本科) major: Omnichannel E-commerce Operations (330703). Vocational major 330703 Omnichannel E-commerce Operations (全媒体电商运营), 4 years. The Ministry of Education's 2022 major profiles list this occupation among those the major prepares students for (职业面向). Example certificates: New Media Operations; Livestream E-commerce; E-commerce Data Analysis.

Pay · AI and this job

Median pay in China: CN¥67,800 a year (2025).
Middle half: CN¥48,400 to CN¥100,900. One in ten earn less than CN¥36,000 and one in ten more than CN¥158,900.
This is the figure for the mid group Cultural and Educational Services Workers, not for this job alone.
National figure: wage prices of enterprise employees from the Ministry of Human Resources and Social Security (MOHRSS) enterprise pay survey. The public sector and the self-employed are not covered.
Guangzhou only: median CN¥85,016 a year (2025), middle half CN¥66,953 to CN¥111,228.
Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.

Who does this work

The census group Cultural and Educational Services Workers holds 0.22% of everyone employed in China; 47.4% of its workers are women (2020 Census).
60.9% are under 35, 32.8% are 35 to 54 and 6.3% are 55 or older. The middle age band is 30 to 34.
Census figures for the whole mid group (2020 long-form sample), not for this job alone.

Questions people ask

How do I become a Multimedia Content Operations Specialist?

Ways in include: Higher vocational college (高职专科) major: Communication and Planning (560215); Higher vocational college (高职专科) major: Converged Media Technology and Operations (560213).

How much does a Multimedia Content Operations Specialist earn in China?

Across China, the median pay of enterprise employees is CN¥67,800 a year (Ministry of Human Resources and Social Security (MOHRSS), 2025). The public sector and the self-employed are not covered. It is the figure for the mid group Cultural and Educational Services Workers. In Guangzhou alone it is CN¥85,016 a year (2025).

Will AI change the work of a Multimedia Content Operations Specialist?

Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.

Sources

Ministry of Human Resources and Social Security (MOHRSS): 2025 enterprise pay survey information: wage prices of enterprise employees by occupation mid group, and digital occupations (P10 to P90 annual CNY) (2025 (published 2026-07-08)), retrieved 5 October 2026
Guangzhou Human Resources and Social Security Bureau: Guangzhou 2025 labour market wage prices (P10 to P90 annual CNY by occupation) (2025 (enterprise pay survey)), retrieved 4 October 2026
National Bureau of Statistics of China: China Population Census Yearbook 2020, long-form tables 4-6 and 4-7 (employed by occupation mid group, sex, age) (2020 Census long form (10% sample)), retrieved 4 October 2026
International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026
Ministry of Human Resources and Social Security, State Administration for Market Regulation, National Bureau of Statistics: Occupational Classification of the People's Republic of China, 2022 edition (public consultation draft) (2022 public consultation draft (1,636 occupations; final edition 1,639)), retrieved 4 October 2026

Sources: Occupational Classification of the People's Republic of China (2022 edition, public consultation draft), Ministry of Human Resources and Social Security, State Administration for Market Regulation and National Bureau of Statistics; Ministry of Human Resources and Social Security, 2025 enterprise pay survey information; Guangzhou Human Resources and Social Security Bureau, 2025 labour market wage prices; National Bureau of Statistics of China (www.stats.gov.cn), 2020 Population Census yearbook; Ministry of Education, vocational education major profiles (2022 revision) and undergraduate major catalogue (2025); Ministry of Human Resources and Social Security, national vocational qualifications catalogue (2021); O*NET interest scores (CC BY 4.0); ILO global generative AI exposure index (CC BY 4.0). Figures processed by Peernovo. English text, translations and the matching of occupations to ISCO-08, majors, degree fields and qualifications by Peernovo.

Descriptions and tasks are Peernovo's own words, written from the facts in the Occupational Classification of the People's Republic of China (2022 edition). Job titles and work types are the classification's own.

Updated 5 October 2026