How to become an advertising and public relations manager
Official title: Advertising and public relations managers
Also called: Advertising manager, Public relations manager
Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.
Main tasks
- Planning, directing and coordinating the advertising and public relations activities of an enterprise or organization
- Negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies
- Planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization
- Leading and managing the activities of advertising and public relations staff
- Establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources
- Establishing and directing operational and administrative procedures
- Planning and directing daily operations
- Overseeing the selection, training and performance of staff
Ways in
- University: Communications & Media degrees, Offered by 18 universities in Hong Kong
Pay · Outlook · AI and this job
- Median pay: HK$50,000 a month
- About 1,542,900 people in 2025, and about 1,639,100 projected by 2028. (+6.2%)
- Generative AI can do relatively little of this work, by the ILO's global estimate.
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Questions people ask
How do I become an advertising and public relations manager?
Ways in include: Communications & Media degrees.
Do you need a degree to become an advertising and public relations manager?
Usually. 66% of people in this job hold a bachelor's degree or higher.
Will AI change the work of an advertising and public relations manager?
Generative AI can do relatively little of this work, by the ILO's global estimate.
Sources
- Census and Statistics Department (2021 Population Census): 2021 Population Census, Interactive Data Dissemination Service: working population by occupation (38 groups) and sex, age, education, income; median income and field of education (9 groups) (2021 Population Census), retrieved 4 October 2026
- Census and Statistics Department (General Household Survey): Median monthly employment earnings by occupation (9 groups), excluding foreign domestic helpers (Table 210-06317A); employed persons by occupation, age and sex (210-06307A) and by industry (210-06308A) (2025 annual (series to 2026-07)), retrieved 4 October 2026
- Labour and Welfare Bureau; tables published by C&SD: Mid-term Update of Manpower Projection to 2028: supplementary statistical tables (5 occupation groups, 17 selected industries) (2025 to 2028 (published 2026-09)), retrieved 4 October 2026
- International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026
Updated 4 October 2026