How to become a sales and marketing manager
Official title: Sales and marketing managers
Also called: Marketing manager, Sales manager
Sales and marketing managers plan, direct and coordinate the sales and marketing activities of an enterprise or organization, or of enterprises that provide sales and marketing services to other enterprises and organizations.
Main tasks
- Planning and organizing special sales and marketing programmes based on sales records and market assessments
- Determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns
- Establishing and directing operational and administrative procedures related to sales and marketing activities
- Leading and managing the activities of sales and marketing staff
- Planning and directing daily operations
- Establishing and managing budgets and controlling expenditure to ensure the efficient use of resources
- Overseeing the selection, training and performance of staff
- Representing the enterprise or organization at sales and marketing conventions, trade exhibitions and other forums
Ways in
- University: Business & Commerce degrees, Offered by 33 universities in Hong Kong
Pay · Outlook · AI and this job
- Median pay: HK$50,000 a month
- About 1,542,900 people in 2025, and about 1,639,100 projected by 2028. (+6.2%)
- Generative AI could change some tasks in this job, by the ILO's global estimate.
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Questions people ask
How do I become a sales and marketing manager?
Ways in include: Business & Commerce degrees.
Do you need a degree to become a sales and marketing manager?
Usually. 66% of people in this job hold a bachelor's degree or higher.
Will AI change the work of a sales and marketing manager?
Generative AI could change some tasks in this job, by the ILO's global estimate.
Sources
- Census and Statistics Department (2021 Population Census): 2021 Population Census, Interactive Data Dissemination Service: working population by occupation (38 groups) and sex, age, education, income; median income and field of education (9 groups) (2021 Population Census), retrieved 4 October 2026
- Census and Statistics Department (General Household Survey): Median monthly employment earnings by occupation (9 groups), excluding foreign domestic helpers (Table 210-06317A); employed persons by occupation, age and sex (210-06307A) and by industry (210-06308A) (2025 annual (series to 2026-07)), retrieved 4 October 2026
- Labour and Welfare Bureau; tables published by C&SD: Mid-term Update of Manpower Projection to 2028: supplementary statistical tables (5 occupation groups, 17 selected industries) (2025 to 2028 (published 2026-09)), retrieved 4 October 2026
- International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026
Updated 4 October 2026