How to become a Web Designer
Also called: Homepage designer, Web creator
Plans and designs websites for companies, schools, government offices and others.
Main tasks
- Meeting the client to confirm the purpose, content, budget and deadline
- Discussing with co-workers and pulling ideas together
- Deciding the concept (direction) of the website
- Making draft screen designs, layouts and features
- Showing the draft to the client and getting approval
- Creating and editing materials for each page (photos, illustrations, icons, logos and so on)
- Commissioning or directing photographers, illustrators and designers to create materials (photos, illustrations, icons, logos and so on)
- Gathering information for the website (text, charts and so on) by phone, email or visits
- Writing information for the website (text, charts and so on)
- Correcting and changing information on the website (text, charts and so on)
- Building websites with languages such as HTML and CSS
- Building websites with a CMS (content management system) or similar
- Commissioning outside companies to build websites
- Checking that everything works and making the necessary fixes
- Launching the website and giving follow-up support and maintenance as needed
- Updating the pages and design of websites already running
Workers in this job say university or vocational college (senmon gakko) is common. From job tag's survey of people in each job, who could give several answers. It shows what workers see as common, not how many workers hold each level.
How to become one
No particular education or qualification is required to start, but basic design knowledge and skills are needed. Gaining this knowledge at university, tanki daigaku (junior college) or senmon gakko (vocational college) is an advantage. Mid-career hires include people from related jobs such as DTP designers and programmers, as well as people from the IT and advertising industries. People join a company specialising in planning and making websites and start by making materials, such as editing photos and images. As they gain experience and ability, they gradually move on to designing whole pages. The job depends on your personal skill at making sites that users like, so some build a track record and go freelance. A related qualification is the web design technician grade of the ginou kentei (national trade skills test) set by the Ministry of Health, Labour and Welfare. Above all, website design needs strong powers of expression. You also need the skill to express what you want to say in ways that make the most of the internet.
Ways in
- Vocational college, junior college, kosen and trade skills tests: National trade skills test (技能検定). Certified skilled worker (技能士) grades that job tag lists for this job: ウェブデザイン技能士. The trade skills tests are national tests set under the Human Resources Development Promotion Act.; Vocational college (専門学校) course: Design. 専修学校 courses in デザイン (文化・教養関係) had 8,573 graduates in the 2024 school year, 3,712 of whom started work in a related field (School Basic Survey 2025, table 237). Course matched to the occupation by Peernovo.
Pay · Job openings · AI and this job
- Average annual income: ¥5,395,800 Private sector only: employers with 10 or more staff. Public servants, such as public school teachers and police officers, are not in these figures.
- Monthly base pay (before overtime and bonus): median ¥326,500, and the middle half earn ¥266,100 to ¥421,500 a month.
- Pay measured for the wage survey group: Designers
- 0.17 job openings per applicant at Hello Work (2025). A current demand signal, not a projection. It counts only the jobs and job seekers registered at Hello Work, Japan's public employment offices, and many graduate and professional hires never pass through it.
- Generative AI could change some tasks in this job, by the ILO's global estimate.
Related jobs
Not sure this is for you? Take the 2-minute career quiz
Questions people ask
How do I become a Web Designer?
No particular education or qualification is required to start, but basic design knowledge and skills are needed. Gaining this knowledge at university, tanki daigaku (junior college) or senmon gakko (vocational college) is an advantage. Mid-career hires include people from related jobs such as DTP designers and programmers, as well as people from the IT and advertising industries. People join a company specialising in planning and making websites and start by making materials, such as editing photos and images. As they gain experience and ability, they gradually move on to designing whole pages. The job depends on your personal skill at making sites that users like, so some build a track record and go freelance. A related qualification is the web design technician grade of the ginou kentei (national trade skills test) set by the Ministry of Health, Labour and Welfare. Above all, website design needs strong powers of expression. You also need the skill to express what you want to say in ways that make the most of the internet.
How much does a Web Designer earn in Japan?
Average annual income in the private sector, bonus included, is ¥5,395,800 (Ministry of Health, Labour and Welfare). The figure is for the wage survey group Designers, which covers several jobs.
Do you need a degree to become a Web Designer?
Not always. In this job's census occupation group, 46% of workers are university graduates. Ways in include: National trade skills test (技能検定); Vocational college (専門学校) course: Design.
Will AI change the work of a Web Designer?
Generative AI could change some tasks in this job, by the ILO's global estimate.
Sources
- Ministry of Health, Labour and Welfare: Basic Survey on Wage Structure (賃金構造基本統計調査) 2025: earnings by occupation (2025 survey (June 2025 pay, 2024 bonus), published 2026-03-24), Government Standard Terms of Use 2.0, retrieved 4 October 2026
- Ministry of Health, Labour and Welfare: Employment Referrals for General Workers (一般職業紹介状況): Hello Work job-openings-to-applicants ratio by occupation (2025 annual (release of 2026-10-02)), Government Standard Terms of Use 2.0, retrieved 4 October 2026
- Statistics Bureau of Japan (MIC): 2020 Population Census (令和2年国勢調査) detailed sample tabulation: employed by occupation, sex, age and education (2020 Census (tables 9-1 and 15-1, published 2022-12-27)), Government Standard Terms of Use 2.0, retrieved 4 October 2026
- JILPT (職業情報データベース) via MHLW job tag: job tag download data: 解説系 (descriptions, how to become, related qualifications) and 簡易版数値系 (interests, tasks, education) (解説系 ver.7.01 (2026-06-04); 簡易版数値系 ver.7.00 (2026-03-17)), retrieved 4 October 2026
- International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026
独立行政法人労働政策研究・研修機構(JILPT)作成 職業情報データベース 解説系ダウンロードデータ(IPD_DL_description_7_01.xlsx)ver.7.01 職業情報提供サイト(job tag)より2026年10月4日にダウンロード(https://shigoto.mhlw.go.jp/User/download)を加工して作成
独立行政法人労働政策研究・研修機構(JILPT)作成 職業情報データベース 簡易版数値系ダウンロードデータ(IPD_DL_numeric_7_00.xlsx)ver.7.00 職業情報提供サイト(job tag)より2026年10月4日にダウンロード(https://shigoto.mhlw.go.jp/User/download)を加工して作成
Sources: JILPT Occupational Information Database download data via job tag (解説系 ver.7.01 and 簡易版数値系 ver.7.00, downloaded 4 October 2026), processed by Peernovo; MHLW, Basic Survey on Wage Structure 2025; Statistics Bureau of Japan, 2020 Population Census; MEXT, School Basic Survey 2025; MHLW, Employment Referrals for General Workers (Hello Work statistics). Figures processed by Peernovo. English job names, translations and the matching of jobs to statistical groups, schools and degree fields by Peernovo.
Updated 4 October 2026
