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Specialist professionals not classified elsewhere

How to become a Web Director

Directs all kinds of work in building a website, from winning the project through planning and design, production and running the site.

Main tasks

Workers in this job say university is common. From job tag's survey of people in each job, who could give several answers. It shows what workers see as common, not how many workers hold each level.

How to become one

No particular education or qualification is required for this job, but few people become web directors straight after finishing their studies. Generally people join as web designers, programmers or similar, gain practical experience building websites, and then move up to lead a team as web director. Most web production companies are small, and they tend to hire people mid-career as web directors who already have development experience and can contribute straight away, rather than hiring and training new graduates with no experience. People in the job have all kinds of educational backgrounds, and university graduates come from humanities, science, arts and other fields. Depending on their background, design-minded people become art-focused web directors and those strong in systems become systems-focused web directors. Web directors who are good at sales and planning sometimes go on to become web producers. Web directors need the sense of responsibility and leadership of a site supervisor, leading the team to stay within budget, meet deadlines and maintain quality.

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Questions people ask

How do I become a Web Director?

No particular education or qualification is required for this job, but few people become web directors straight after finishing their studies. Generally people join as web designers, programmers or similar, gain practical experience building websites, and then move up to lead a team as web director. Most web production companies are small, and they tend to hire people mid-career as web directors who already have development experience and can contribute straight away, rather than hiring and training new graduates with no experience. People in the job have all kinds of educational backgrounds, and university graduates come from humanities, science, arts and other fields. Depending on their background, design-minded people become art-focused web directors and those strong in systems become systems-focused web directors. Web directors who are good at sales and planning sometimes go on to become web producers. Web directors need the sense of responsibility and leadership of a site supervisor, leading the team to stay within budget, meet deadlines and maintain quality.

How much does a Web Director earn in Japan?

Average annual income in the private sector, bonus included, is ¥5,833,100 (Ministry of Health, Labour and Welfare). The figure is for the wage survey group Specialist professionals not classified elsewhere, which covers several jobs.

Do you need a degree to become a Web Director?

Usually. In this job's census occupation group, 67% of workers are university graduates.

Will AI change the work of a Web Director?

Generative AI could change some tasks in this job, by the ILO's global estimate.

Sources

独立行政法人労働政策研究・研修機構（JILPT）作成 職業情報データベース 解説系ダウンロードデータ（IPD_DL_description_7_01.xlsx）ver.7.01 職業情報提供サイト（job tag）より2026年10月4日にダウンロード（https://shigoto.mhlw.go.jp/User/download）を加工して作成

独立行政法人労働政策研究・研修機構（JILPT）作成 職業情報データベース 簡易版数値系ダウンロードデータ（IPD_DL_numeric_7_00.xlsx）ver.7.00 職業情報提供サイト（job tag）より2026年10月4日にダウンロード（https://shigoto.mhlw.go.jp/User/download）を加工して作成

Sources: JILPT Occupational Information Database download data via job tag (解説系 ver.7.01 and 簡易版数値系 ver.7.00, downloaded 4 October 2026), processed by Peernovo; MHLW, Basic Survey on Wage Structure 2025; Statistics Bureau of Japan, 2020 Population Census; MEXT, School Basic Survey 2025; MHLW, Employment Referrals for General Workers (Hello Work statistics). Figures processed by Peernovo. English job names, translations and the matching of jobs to statistical groups, schools and degree fields by Peernovo.

Updated 4 October 2026