How to become an Advertising and Marketing Professional

Official title: Advertising and Marketing Professionals

Plans and brings together advertising and marketing strategies to raise awareness of goods and services and create business opportunities.

Main tasks

• Plan and develop advertising strategies to meet sales targets
• Advise clients on advertising and marketing strategies and campaigns, and help businesses set marketing goals and strategies
• Use large-scale advertising materials, or arrange screenings and broadcasts on television, film and other media, for promotional effect
• Analyse data on consumer attitudes and preferences, and forecast current and future consumer trends
• Research potential demand and market characteristics for new goods and services, and collect and analyse related data and statistics

Ways in

• University department: Business & Commerce degrees, Offered by 125 universities in Taiwan

Pay · Outlook · AI and this job

• Average pay: NT$815,000 a year
• Demand for Business and administration jobs is projected at about 1,465,000 in 2024 and about 1,502,000 in 2030. (+2.5%)
• Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.

Related jobs

• Public Relations Professionals
• Information and Communications Technology Sales Professionals
• Medical and Other Technical Sales Professionals

Not sure this is for you? Take the 2-minute career quiz

Questions people ask

How do I become an Advertising and Marketing Professional?

Ways in include: Business & Commerce degrees.

How much does an Advertising and Marketing Professional earn in Taiwan?

Average pay is NT$815,000 a year (Ministry of Labor, Department of Statistics).

Is an Advertising and Marketing Professional a growing career in Taiwan?

Demand for this job family is projected to change 2.5% from 2024 to 2030 (National Development Council).

Will AI change the work of an Advertising and Marketing Professional?

Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.

Sources

• Ministry of Labor, Department of Statistics: Occupational Wage Survey (職類別薪資調查) (2025 survey (July 2025 monthly, 2024 annual), released 2026-05-29), Open Government Data License, version 1.0, retrieved 4 October 2026
• National Development Council: Final manpower demand projections by occupation (職業別最終人力需求推估) (2025 to 2030 (base 2024), 13 job families), CC BY 4.0, retrieved 4 October 2026
• International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026

Updated 4 October 2026