How to become a market research interviewer
Official title: Market research interviewers
Also called: Interviewer, Field interviewer, Market researcher, Research assistant, Telephone interviewer, Commercial interviewer, Market research interviewer, Marketing research assistant, Market research investigator, Field worker, Data collector, Mystery shopper
Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.
Main tasks
- Approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc.
- Records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer
- Collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews
- Collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research
How to become one
There are no formal academic entry requirements. Training is typically provided on-the-job. Relevant professional qualifications are available.
Ways in
- University: Creative Arts & Design degrees, Offered by 26 universities in the UK
Pay · Outlook
- Median full-time pay: £23,904 a year
- About 25,400 people work in this job now, and about 29,000 are projected by 2035. (+14.3%)
Related jobs
Not sure this is for you? Take the 2-minute career quiz
Questions people ask
How do I become a market research interviewer?
There are no formal academic entry requirements. Training is typically provided on-the-job. Relevant professional qualifications are available.
How much does a market research interviewer earn in the UK?
Median full-time pay is £23,904 a year (Office for National Statistics).
Is a market research interviewer a growing career in the UK?
Yes. Employment is projected to grow 14% by 2035, from about 25,400 to about 29,000 people (Department for Education).
Do you need a degree to become a market research interviewer?
Usually. 66% of people in this job hold a bachelor's degree or higher.
Sources
- Office for National Statistics: Annual Population Survey: employment by occupation (April 2025 to March 2026), OGL v3.0, retrieved 2026-10-03
- Office for National Statistics: SOC 2020 Volume 1: structure and descriptions (2026-08-27 edition), OGL v3.0, retrieved 2026-10-03
- Department for Education: Skills Imperative 2035: employment projections by occupation (2021 to 2035 (Warwick IER / Cambridge Econometrics)), OGL v3.0, retrieved 2026-10-03
- Office for National Statistics: Annual Survey of Hours and Earnings, Table 14 (2025 provisional), OGL v3.0, retrieved 2026-10-03
Updated 2026-10-03
Graduate outcomes: Discover Uni dataset, HESA (www.hesa.ac.uk), licensed under CC BY 4.0 (creativecommons.org/licenses/by/4.0). Aggregated by subject and adapted by Peernovo.