Retail Sales Workers

How to become a Counter and Rental Clerk

Official title: Counter and Rental Clerks

Also called: Counter Clerk, Counter Service Representative, Leasing Consultant, Rental Agent, Rental Assistant, Rental Associate, Rental Clerk, Rental Counter Clerk, Rental Sales Representative, Video Clerk

Receive orders, generally in person, for repairs, rentals, and services. May describe available options, compute cost, and accept payment.

Main tasks

Compute charges for merchandise or services and receive payments.
Receive orders for services, such as rentals, repairs, dry cleaning, and storage.
Explain rental fees, policies, and procedures.
Provide information about rental items, such as availability, operation, or description.
Advise customers on use and care of merchandise.
Greet customers and discuss the type, quality, and quantity of merchandise sought for rental.
Answer telephones to provide information and receive orders.
Inspect and adjust rental items to meet needs of customer.

How to become one

Typical education to start: No formal educational credential

Pay · Outlook · AI and this job

Median pay: $41,300 a year The middle half earn $35,630 to $50,190.
About 409,400 people work in this job now, and about 421,900 are projected by 2035. (+3%)
People already use generative AI for a good share of this work, which usually changes the job more than it replaces it. Microsoft Research rates its AI applicability as high.

Questions people ask

How much does a Counter and Rental Clerk earn in the US?

Median full-time pay is $41,300 a year (U.S. Bureau of Labor Statistics). The middle half earn $35,630 to $50,190.

Is a Counter and Rental Clerk a growing career in the US?

Yes. Employment is projected to grow 3% by 2035, from about 409,400 to about 421,900 people (U.S. Bureau of Labor Statistics).

Do you need a degree to become a Counter and Rental Clerk?

Usually not. Only 23% of people in this job hold a bachelor's degree or higher.

Will AI change the work of a Counter and Rental Clerk?

People already use generative AI for a good share of this work, which usually changes the job more than it replaces it. Microsoft Research rates its AI applicability as high.

Sources

Microsoft Research: Working with AI: AI applicability by occupation (2025-12-22 (built on O*NET 29.0)), CC BY 4.0, retrieved 2026-10-03
U.S. Bureau of Labor Statistics: Employment Projections (2025-35 (released 2026-08-27)), Public domain (BLS), retrieved 2026-10-03
U.S. Bureau of Labor Statistics: Occupational Employment and Wage Statistics (May 2025), Public domain (BLS), retrieved 2026-10-03

Updated 2026-10-03

This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA.