How to become an advertising, marketing and public relations manager
Official title: Advertising, marketing and public relations managers
Also called: Campaign manager, Marketing manager, Publicity manager, Marketing director, Promotions manager, Advertising manager, Circulation manager, Marketing executive, Advertising director, Social media manager, Internet site manager, Web marketing manager
Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.
Main tasks
- Advertising managers
- Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
- Marketing managers
- Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments
- Public relations managers
- Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations
- E-business marketing managers
- Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy
How to become one
Advertising and public relations managers A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required. Marketing managers A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and Several years of experience as a sales, marketing or public relations representative or in a related occupation are required. E-business managers A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.
Ways in
- University: Business & Commerce degrees, Offered by 17 universities in Canada
- University: Communications & Media degrees, Offered by 14 universities in Canada
Pay · Outlook
- Median pay: $107,816 a year The middle half earn $89,057 to $136,500.
- About 53,300 people worked in this job in 2023, and about 61,800 are projected by 2033. (+15.9%)
- Projected labour market to 2033: balance.
Related jobs
- Insurance, real estate and financial brokerage managers
- Banking, credit and other investment managers
- Other business services managers
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Questions people ask
How do I become an advertising, marketing and public relations manager?
Advertising and public relations managers A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required. Marketing managers A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and Several years of experience as a sales, marketing or public relations representative or in a related occupation are required. E-business managers A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.
How much does an advertising, marketing and public relations manager earn in Canada?
Median full-time pay is $107,816 a year (Employment and Social Development Canada (Job Bank)). The middle half earn $89,057 to $136,500.
Is an advertising, marketing and public relations manager a growing career in Canada?
Yes. Employment is projected to grow 16% by 2033, from about 53,300 to about 61,800 people (Employment and Social Development Canada).
Do you need a degree to become an advertising, marketing and public relations manager?
Usually. 67% of people in this job hold a bachelor's degree or higher.
Sources
- Statistics Canada: Census 2021: employment by occupation, gender and education (98-10-0449) (2021 Census), Statistics Canada Open Licence, retrieved 2026-10-03
- Statistics Canada: National Occupational Classification (NOC) 2021 (Version 1.0), Open Government Licence - Canada, retrieved 2026-10-03
- Employment and Social Development Canada: Canadian Occupational Projection System (COPS) (2024 to 2033), Open Government Licence - Canada, retrieved 2026-10-03
- Employment and Social Development Canada (Job Bank): Wages by occupation (2025 (revised 2025-11-19)), Open Government Licence - Canada, retrieved 2026-10-03
Updated 2026-10-03