How to become an Advertising Manager
Plans, organises, directs, controls and coordinates advertising activities within an organisation.
Main tasks
- Leads a team of Advertising Specialists
- Determines the nature of advertising required and the style of presentation
- Selects and manages resources needed to complete advertising projects
- Allocates assignments and appraises work for publication
- Manages the ongoing review of advertising staff, resources and content
- May select and liaise with advertising agencies
Ways in
- University: Communications & Media degrees, Offered by 34 universities in Australia
- TAFE and VET: Advanced Diploma of Marketing and Communication (BSB60520); Diploma of Marketing and Communication (BSB50620); Diploma of Leadership and Management (BSB50420); Diploma of Visual Merchandising (SIR50217)
Pay · Outlook · AI and this job
- Typical full-time pay: $139,204 a year
- About 165,400 people work in this job group now, and about 194,400 are projected by 2035. (+17.5%)
- AI is likely to change parts of this job. Jobs and Skills Australia rates its automation exposure as medium.
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Questions people ask
How do I become an Advertising Manager?
Ways in include: Communications & Media degrees; Advanced Diploma of Marketing and Communication; Diploma of Marketing and Communication.
How much does an Advertising Manager earn in Australia?
Median full-time pay is $139,204 a year (Jobs and Skills Australia).
Is an Advertising Manager a growing career in Australia?
Yes. Employment is projected to grow 18% by 2035, from about 165,400 to about 194,400 people (Jobs and Skills Australia).
Do you need a degree to become an Advertising Manager?
Usually. 64% of people in this job hold a bachelor's degree or higher.
Will AI change the work of an Advertising Manager?
AI is likely to change parts of this job. Jobs and Skills Australia rates its automation exposure as medium.
Sources
- Jobs and Skills Australia: Occupation data (ANZSCO), from ABS Labour Force and Census (February 2026), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Generative AI Capacity Study, interactive table data (September 2025), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Employment Projections (Victoria University) (May 2025 to May 2035), CC BY 4.0, retrieved 2026-10-04
- Australian Taxation Office: Taxation Statistics, Individuals Table 15A (2023-24), CC BY 2.5 AU, retrieved 2026-10-04
Updated 2026-10-04