How to become a Sales and Marketing Manager
Plans, organises, directs, controls and coordinates sales and marketing activities within an organisation and externally.
Main tasks
- Directs the development of sales strategies and setting of sales targets in order to maximise an organisation's sales and customer loyalty
- Directs and evaluates marketing strategies
- Establishes distribution networks for products and services, and initiates market research studies
- Establishes organisational policies and procedures in relation to sales and marketing
- Conducts regular data analysis and measures campaign performance against predefined metrics
- Leads sales teams in building relationships with clients and manages the negotiation of sales contracts
- Assesses the marketing potential of new and existing store locations
- Determines price schedules and discount rates
Ways in
- University: Business & Commerce degrees, Offered by 39 universities in Australia
- TAFE and VET: Advanced Diploma of Marketing and Communication (BSB60520); Diploma of Marketing and Communication (BSB50620); Diploma of Retail Merchandise Management (SIR50317); Advanced Diploma of Travel and Tourism Management (SIT60122)
Pay · Outlook · AI and this job
- Typical full-time pay: $139,204 a year
- About 165,400 people work in this job group now, and about 194,400 are projected by 2035. (+17.5%)
- AI is likely to change parts of this job. Jobs and Skills Australia rates its automation exposure as medium.
Related jobs
Not sure this is for you? Take the 2-minute career quiz
Questions people ask
How do I become a Sales and Marketing Manager?
Ways in include: Business & Commerce degrees; Advanced Diploma of Marketing and Communication; Diploma of Marketing and Communication.
How much does a Sales and Marketing Manager earn in Australia?
Median full-time pay is $139,204 a year (Jobs and Skills Australia).
Is a Sales and Marketing Manager a growing career in Australia?
Yes. Employment is projected to grow 18% by 2035, from about 165,400 to about 194,400 people (Jobs and Skills Australia).
Do you need a degree to become a Sales and Marketing Manager?
Not always. 52% of people in this job hold a bachelor's degree or higher. Ways in include: Business & Commerce degrees; Advanced Diploma of Marketing and Communication; Diploma of Marketing and Communication.
Will AI change the work of a Sales and Marketing Manager?
AI is likely to change parts of this job. Jobs and Skills Australia rates its automation exposure as medium.
Sources
- Jobs and Skills Australia: Occupation data (ANZSCO), from ABS Labour Force and Census (February 2026), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Generative AI Capacity Study, interactive table data (September 2025), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Employment Projections (Victoria University) (May 2025 to May 2035), CC BY 4.0, retrieved 2026-10-04
- Australian Taxation Office: Taxation Statistics, Individuals Table 15A (2023-24), CC BY 2.5 AU, retrieved 2026-10-04
Updated 2026-10-04