How to become an advertising or Public relations manager

Official title: Advertising/Public relations manager

Also called: Advertising manager, Corporate relations manager, Director of advertising, Director of corporate relations, Director of media relations, Media relations director, Public relations (PR) director, Public relations (PR) manager, Publicity manager, Assistant Director of Public Relations/Assistant Director of Marketing Communications, Director of Public Relations/Director of Marketing Communications, Sponsorship Director

Advertising/Public relations manager plans, directs and coordinates the advertising, public relations and public information activities of enterprises and organisations, or of enterprises that provide related services to other enterprises and organisations.

Main tasks

• Planning, directing and coordinating the advertising, marketing and public relations activities of an enterprise or organisation
• Negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organisations and advertising agencies
• Planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organisation
• Leading and managing the activities of advertising, marketing and public relations staff

Ways in

• University: Communications & Media degrees, Offered by 1 universities in Singapore

Pay · Outlook · AI and this job

• Median pay: $102,168 a year. The middle half earn $71,316 to $159,996 a year.
• Generative AI can do relatively little of this work, by the ILO's global estimate.

Related jobs

• Marketing manager
• Sales manager
• Business development manager
• Regional sales manager
• Merchandising/Category manager
• Online sales channel manager

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Questions people ask

How do I become an advertising or Public relations manager?

Ways in include: Communications & Media degrees.

How much does an advertising or Public relations manager earn in Singapore?

Median full-time pay is $102,168 a year (Ministry of Manpower (via data.gov.sg)). The middle half earn $71,316 to $159,996.

Will AI change the work of an advertising or Public relations manager?

Generative AI can do relatively little of this work, by the ILO's global estimate.

Sources

• Ministry of Manpower (via data.gov.sg): Resident Occupational Wages (Occupational Wage Survey) (June 2024 (data.gov.sg update 2026-04-01)), Singapore Open Data Licence v1.0, retrieved 4 October 2026
• International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026

Updated 4 October 2026