How to become a marketing manager

Official title: Marketing manager

Also called: Chief marketing officer (CMO), Global marketing officer, International marketing director, Marketing assistant manager, Marketing director, Brand Director, Brand Manager/Customer Loyalty Manager, Head of Marketing, Head of Marketing/Marketing Director, Head of Product Marketing, Market Development Manager, Ÿ Chief marketing officer (CMO)

Marketing manager plans, directs and coordinates marketing operations in an organisation. He/she drives the organisation’s business strategies by setting direction for the organisation’s marketing campaigns, brands, programmes and communication plans. He/she develops marketing strategies and plans by detailing cost and resources needed. He/she analyses the profitability of these plans, develops pricing strategies, and strives to raise awareness on products, brands, and companies among targeted customers.

Main tasks

• Planning, directing and coordinating the advertising, marketing and public relations activities of an enterprise or organisation
• Negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organisations and advertising agencies
• Leading and managing the activities of advertising, marketing and public relations staff

Ways in

• University: Business & Commerce degrees, Offered by 6 universities in Singapore

Pay · Outlook · AI and this job

• Median pay: $106,092 a year. The middle half earn $72,000 to $156,732 a year.
• Generative AI could change some tasks in this job, by the ILO's global estimate.

Related jobs

• Advertising/Public relations manager
• Sales manager
• Business development manager
• Regional sales manager
• Merchandising/Category manager
• Online sales channel manager

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Questions people ask

How do I become a marketing manager?

Ways in include: Business & Commerce degrees.

How much does a marketing manager earn in Singapore?

Median full-time pay is $106,092 a year (Ministry of Manpower (via data.gov.sg)). The middle half earn $72,000 to $156,732.

Will AI change the work of a marketing manager?

Generative AI could change some tasks in this job, by the ILO's global estimate.

Sources

• Ministry of Manpower (via data.gov.sg): Resident Occupational Wages (Occupational Wage Survey) (June 2024 (data.gov.sg update 2026-04-01)), Singapore Open Data Licence v1.0, retrieved 4 October 2026
• International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026

Updated 4 October 2026