How to become a public relations or Corporate communications professional

Official title: Public relations/Corporate communications professional

Also called: Chief media officer, Chief press secretary, Corporate communications officer, Corporate communications professional, Fundraising consultant, Fundraising manager, Fundraising organiser, Intercultural communication consultant, Marketing communications executive, Political campaign officer, Press liaison officer, Press secretary

Public relations/Corporate communications professional plans, develops and evaluates information and communication strategies for clients that create an understanding and a favourable view of businesses and other organisations, their goods and services, and their role in the community. He/she organises publicity campaigns, special events, seminars, competitions and social functions to promote goodwill and favourable public opinion. He/she also writes, edits and arranges for the effective distribution of press releases, newsletters and other public relations material, and addresses individuals, clients and other target groups to enhance the public image of an organisation.

Main tasks

• Planning and organising publicity campaigns and communication strategies
• Advising on the public relations implications of their policies, programmes and practices preparing and controlling the issue of news and press releases
• Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
• Organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
• Discussing issues of business strategy, products, services and target client base with management to identify public relations requirements
• Representing organisations and arranging interviews with publicity media
• Providing consultancy services on planning and organising publicity campaigns and communication strategies
• Writing, editing and arranging for the effective distribution of press releases, newsletters and other public relations material

Ways in

• University: Communications & Media degrees, Offered by 1 universities in Singapore

Pay · Outlook · AI and this job

• Median pay: $51,660 a year. The middle half earn $43,560 to $66,000 a year.
• Generative AI could change some tasks in this job, by the ILO's global estimate.

Related jobs

• Creative advertising professional
• Market research professional
• Marketing strategy/planning professional
• Digital marketing professional
• Revenue specialist
• Technical sales professional

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Questions people ask

How do I become a public relations or Corporate communications professional?

Ways in include: Communications & Media degrees.

How much does a public relations or Corporate communications professional earn in Singapore?

Median full-time pay is $51,660 a year (Ministry of Manpower (via data.gov.sg)). The middle half earn $43,560 to $66,000.

Will AI change the work of a public relations or Corporate communications professional?

Generative AI could change some tasks in this job, by the ILO's global estimate.

Sources

• Ministry of Manpower (via data.gov.sg): Resident Occupational Wages (Occupational Wage Survey) (June 2024 (data.gov.sg update 2026-04-01)), Singapore Open Data Licence v1.0, retrieved 4 October 2026
• International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026

Updated 4 October 2026