How to become a Marketing Assistant
Supports campaigns and undertakes marketing-related administrative duties under the direction of Marketing Managers, marketing executives and/or Marketing Specialists.
Main tasks
- Creates, collates and distributes marketing material
- Supports the marketing team in executing marketing strategies and campaigns
- Supports market research studies, opinion surveys and needs assessments
- Performs data entry and analysis
- Monitors and reports on key metrics
- Assists with social media to market products
Ways in
- University: Business & Commerce degrees, Offered by 39 universities in Australia
- TAFE and VET: Diploma of Marketing and Communication (BSB50620); Certificate III in Arts and Cultural Administration (CUA30620); Certificate IV in Business (BSB40120); Certificate IV in Marketing and Communication (BSB40820); Diploma of Business (BSB50120)
Pay · Outlook · AI and this job
- Typical full-time pay: $82,680 a year
- About 21,900 people work in this job group now, and about 24,200 are projected by 2035. (+10.6%)
- Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.
Related jobs
Not sure this is for you? Take the 2-minute career quiz
Questions people ask
How do I become a Marketing Assistant?
Ways in include: Business & Commerce degrees; Diploma of Marketing and Communication; Certificate III in Arts and Cultural Administration.
How much does a Marketing Assistant earn in Australia?
Median full-time pay is $82,680 a year (Jobs and Skills Australia).
Is a Marketing Assistant a growing career in Australia?
Yes. Employment is projected to grow 11% by 2035, from about 21,900 to about 24,200 people (Jobs and Skills Australia).
Do you need a degree to become a Marketing Assistant?
Not always. 49% of people in this job hold a bachelor's degree or higher. Ways in include: Business & Commerce degrees; Diploma of Marketing and Communication; Certificate III in Arts and Cultural Administration.
Will AI change the work of a Marketing Assistant?
Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.
Sources
- Jobs and Skills Australia: Occupation data (ANZSCO), from ABS Labour Force and Census (February 2026), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Generative AI Capacity Study, interactive table data (September 2025), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Employment Projections (Victoria University) (May 2025 to May 2035), CC BY 4.0, retrieved 2026-10-04
- Australian Taxation Office: Taxation Statistics, Individuals Table 15A (2023-24), CC BY 2.5 AU, retrieved 2026-10-04
Updated 2026-10-04