How to become a Sales Demonstrator
Also called: Merchandiser
Displays and demonstrates goods at commercial premises, exhibitions and private homes.
Main tasks
- Sets up displays of products at commercial premises, exhibitions and private homes
- Demonstrates the features and benefits of goods to potential customers
- Explains specifications, pricing and warranty information to customers
- Offers samples, pamphlets and catalogues advertising goods for sale to customers
- Takes orders and payments from customers, or directs customers to sales counters
- Maintains inventory of demonstration materials and ensures they are in good working condition
Ways in
- TAFE and VET: Certificate III in Timber Building Products Supply (FWP30622); Certificate III in Automotive Sales (AUR31020); Certificate III in Business to Business Sales (SIR30316); Certificate III in Interior Decoration Retail Services (MSF31018); Certificate III in Retail (SIR30216); Certificate III in Rural Merchandising (AHC32724); Certificate II in Automotive Sales (AUR21120); Certificate II in Retail Cosmetics (SHB20121)
Pay · Outlook · AI and this job
- About 11,400 people work in this job group now, and about 11,900 are projected by 2035. (+4.6%)
- AI is likely to change parts of this job. Jobs and Skills Australia rates its automation exposure as medium.
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Questions people ask
How do I become a Sales Demonstrator?
Ways in include: Certificate III in Timber Building Products Supply; Certificate III in Automotive Sales.
Is a Sales Demonstrator a growing career in Australia?
Yes. Employment is projected to grow 5% by 2035, from about 11,400 to about 11,900 people (Jobs and Skills Australia).
Do you need a degree to become a Sales Demonstrator?
Usually not. Only 12% of people in this job hold a bachelor's degree or higher. Ways in include: Certificate III in Timber Building Products Supply; Certificate III in Automotive Sales.
Will AI change the work of a Sales Demonstrator?
AI is likely to change parts of this job. Jobs and Skills Australia rates its automation exposure as medium.
Sources
- Jobs and Skills Australia: Occupation data (ANZSCO), from ABS Labour Force and Census (February 2026), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Generative AI Capacity Study, interactive table data (September 2025), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Employment Projections (Victoria University) (May 2025 to May 2035), CC BY 4.0, retrieved 2026-10-04
- Australian Taxation Office: Taxation Statistics, Individuals Table 15A (2023-24), CC BY 2.5 AU, retrieved 2026-10-04
Updated 2026-10-04