How to become a Telemarketer

Telephones existing and prospective customers to promote goods and services, and obtain sales or arrange sales visits.

Main tasks

• Makes outbound calls to existing and potential customers to promote products and services
• Adheres to scripts and guidelines to provide information about products and services to customers over the phone
• Maintains a high level of product knowledge to effectively communicate with customers
• Persuades customers to purchase products or arrange sales visits, and handles customer objections by providing solutions or alternatives
• Records customer details and sales information accurately, and follows up with customers to ensure customer satisfaction and repeat business
• Arranges dispatch of goods and services, information kits and brochures to customers
• Arranges appointments for customers and sales representatives, adhering to availability
• Achieves sales targets and meets performance metrics

Ways in

• TAFE and VET: Advanced Diploma of Marketing and Communication (BSB60520); Certificate IV in Marketing and Communication (BSB40820); Diploma of Marketing and Communication (BSB50620); Certificate III in Business to Business Sales (SIR30316); Certificate III in Interior Decoration Retail Services (MSF31018); Certificate IV in Insurance Broking (FNS41720); Certificate III in Retail (SIR30216)

Pay · Outlook · AI and this job

• About 5,300 people work in this job group now, and about 5,600 are projected by 2035. (+5.4%)
• Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.

Related jobs

• Marketing Assistant
• Model
• Sales Demonstrator
• Visual Merchandiser

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Questions people ask

How do I become a Telemarketer?

Ways in include: Advanced Diploma of Marketing and Communication; Certificate IV in Marketing and Communication.

Is a Telemarketer a growing career in Australia?

Yes. Employment is projected to grow 5% by 2035, from about 5,300 to about 5,600 people (Jobs and Skills Australia).

Do you need a degree to become a Telemarketer?

Usually not. Only 19% of people in this job hold a bachelor's degree or higher. Ways in include: Advanced Diploma of Marketing and Communication; Certificate IV in Marketing and Communication.

Will AI change the work of a Telemarketer?

Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.

Sources

• Jobs and Skills Australia: Occupation data (ANZSCO), from ABS Labour Force and Census (February 2026), CC BY 4.0, retrieved 2026-10-04
• Jobs and Skills Australia: Generative AI Capacity Study, interactive table data (September 2025), CC BY 4.0, retrieved 2026-10-04
• Jobs and Skills Australia: Employment Projections (Victoria University) (May 2025 to May 2035), CC BY 4.0, retrieved 2026-10-04
• Australian Taxation Office: Taxation Statistics, Individuals Table 15A (2023-24), CC BY 2.5 AU, retrieved 2026-10-04

Updated 2026-10-04