How to become a Sales Representative

Official title: Sales Representative (Business Services)

Represents their company in selling financial, advertising, marketing, media and other business services.

Main tasks

• Identifies potential clients and generates leads for selling business services
• Uses customer relationship management tools to manage all of their company's relationships and interactions with clients and potential clients
• Presents and promotes financial, advertising, marketing, media and other business services to clients
• Monitors and reports on sales activities and achievements
• Negotiates and closes sales deals with clients
• Builds and maintains relationships with clients regarding business services
• Collaborates with internal teams to ensure client satisfaction and successful delivery of business services
• Provides ongoing support and assistance to clients regarding business services

Ways in

• University: Business & Commerce degrees, Offered by 39 universities in Australia
• TAFE and VET: Advanced Diploma of Business (BSB60120); Advanced Diploma of Marketing and Communication (BSB60520); Certificate III in Business to Business Sales (SIR30316); Certificate IV in Marketing and Communication (BSB40820); Diploma of Business (BSB50120); Certificate III in Business (BSB30120)

Pay · Outlook · AI and this job

• Typical full-time pay: $87,984 a year
• About 76,500 people work in this job group now, and about 79,800 are projected by 2035. (+4.2%)
• Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.

Related jobs

• Sales Representative (Building and Plumbing Supplies)
• Sales Representative (Motor Vehicle Parts and Accessories)
• Sales Representative (Personal and Household Goods)

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Questions people ask

How do I become a Sales Representative?

Ways in include: Business & Commerce degrees; Advanced Diploma of Business; Advanced Diploma of Marketing and Communication.

How much does a Sales Representative earn in Australia?

Median full-time pay is $87,984 a year (Jobs and Skills Australia).

Is a Sales Representative a growing career in Australia?

Yes. Employment is projected to grow 4% by 2035, from about 76,500 to about 79,800 people (Jobs and Skills Australia).

Do you need a degree to become a Sales Representative?

Not always. 36% of people in this job hold a bachelor's degree or higher. Ways in include: Business & Commerce degrees; Advanced Diploma of Business; Advanced Diploma of Marketing and Communication.

Will AI change the work of a Sales Representative?

Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.

Sources

• Jobs and Skills Australia: Occupation data (ANZSCO), from ABS Labour Force and Census (February 2026), CC BY 4.0, retrieved 2026-10-04
• Jobs and Skills Australia: Generative AI Capacity Study, interactive table data (September 2025), CC BY 4.0, retrieved 2026-10-04
• Jobs and Skills Australia: Employment Projections (Victoria University) (May 2025 to May 2035), CC BY 4.0, retrieved 2026-10-04
• Australian Taxation Office: Taxation Statistics, Individuals Table 15A (2023-24), CC BY 2.5 AU, retrieved 2026-10-04

Updated 2026-10-04