Insurance Agents and Sales Representatives

How to become a Sales Representative

Official title: Sales Representative (Personal and Household Goods)

Represents their company in selling consumer goods such as toys, sporting goods, books, stationery, hardware, floor coverings, electrical goods, furniture, textiles, clothing, footwear, toiletries, groceries, fruit and vegetables, and wine to wholesale and retail establishments.

Main tasks

Identifies potential customers and makes sales calls to establish new accounts
Uses customer relationship management tools to manage all of their company's relationships and interactions with customers and potential customers
Presents and demonstrates personal and household products to potential customers
Provides information and advice to customers on the features and benefits of different personal and household consumer goods
Negotiates sales contracts and terms with customers
Follows up with customers to ensure satisfaction and resolve any issues
Builds and maintains relationships with key customers
Monitors market trends and competitor activity
Prepares sales reports and forecasts for management
Attends trade shows and sales events to promote products

Ways in

TAFE and VET: Certificate III in Business to Business Sales (SIR30316); Certificate IV in Retail Management (SIR40316); Certificate III in Interior Decoration Retail Services (MSF31018); Certificate II in Retail Services (SIR20216); Certificate III in Retail (SIR30216); Certificate II in Retail Cosmetics (SHB20121); Certificate I in Retail Services (SIR10116)

Pay · Outlook · AI and this job

Typical full-time pay: $87,984 a year
About 76,500 people work in this job group now, and about 79,800 are projected by 2035. (+4.2%)
Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.

Questions people ask

How do I become a Sales Representative?

Ways in include: Certificate III in Business to Business Sales; Certificate IV in Retail Management.

How much does a Sales Representative earn in Australia?

Median full-time pay is $87,984 a year (Jobs and Skills Australia).

Is a Sales Representative a growing career in Australia?

Yes. Employment is projected to grow 4% by 2035, from about 76,500 to about 79,800 people (Jobs and Skills Australia).

Do you need a degree to become a Sales Representative?

Usually not. Only 24% of people in this job hold a bachelor's degree or higher. Ways in include: Certificate III in Business to Business Sales; Certificate IV in Retail Management.

Will AI change the work of a Sales Representative?

Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.

Sources

Jobs and Skills Australia: Occupation data (ANZSCO), from ABS Labour Force and Census (February 2026), CC BY 4.0, retrieved 2026-10-04
Jobs and Skills Australia: Generative AI Capacity Study, interactive table data (September 2025), CC BY 4.0, retrieved 2026-10-04
Jobs and Skills Australia: Employment Projections (Victoria University) (May 2025 to May 2035), CC BY 4.0, retrieved 2026-10-04
Australian Taxation Office: Taxation Statistics, Individuals Table 15A (2023-24), CC BY 2.5 AU, retrieved 2026-10-04

Updated 2026-10-04