Sales, marketing and public relations professionals

How to become an advertising and marketing professional

Official title: Advertising and marketing professionals

Also called: Advertising specialist, Marketing specialist, Market research analyst

Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

Main tasks

Planning, developing and organizing advertising policies and campaigns to support sales objectives
Advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
Writing advertising copy and media scripts, and arranging television and film production and media placement
Collecting and analysing data regarding consumer patterns and preferences
Interpreting and predicting current and future consumer trends
Researching potential demand and market characteristics for new goods and services
Supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes
Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels

Ways in

University: Business & Commerce degrees, Offered by 33 universities in Hong Kong
University: Communications & Media degrees, Offered by 18 universities in Hong Kong

Pay · Outlook · AI and this job

Median pay: HK$48,000 a month
About 1,542,900 people in 2025, and about 1,639,100 projected by 2028. (+6.2%)
Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.

Questions people ask

How do I become an advertising and marketing professional?

Ways in include: Business & Commerce degrees; Communications & Media degrees.

Do you need a degree to become an advertising and marketing professional?

Usually. 92% of people in this job hold a bachelor's degree or higher.

Will AI change the work of an advertising and marketing professional?

Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.

Sources

Census and Statistics Department (2021 Population Census): 2021 Population Census, Interactive Data Dissemination Service: working population by occupation (38 groups) and sex, age, education, income; median income and field of education (9 groups) (2021 Population Census), retrieved 4 October 2026
Census and Statistics Department (General Household Survey): Median monthly employment earnings by occupation (9 groups), excluding foreign domestic helpers (Table 210-06317A); employed persons by occupation, age and sex (210-06307A) and by industry (210-06308A) (2025 annual (series to 2026-07)), retrieved 4 October 2026
Labour and Welfare Bureau; tables published by C&SD: Mid-term Update of Manpower Projection to 2028: supplementary statistical tables (5 occupation groups, 17 selected industries) (2025 to 2028 (published 2026-09)), retrieved 4 October 2026
International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026

Updated 4 October 2026