How to become a public relations professional
Official title: Public relations professionals
Also called: Publicity agent, Public relations copy writer, Public relations officer, Press liaison officer
Public relations professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.
Main tasks
- Planning and organizing publicity campaigns and communication strategies
- Advising executives on the public relations implications of their policies, programmes and practices, and preparing and controlling the issue of news and press releases
- Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
- Organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- Representing organizations and arranging interviews with publicity media
- Attending business, social and other functions to promote the organization
- Commissioning and obtaining photographs and other illustrative material
- Selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity
Ways in
- University: Communications & Media degrees, Offered by 18 universities in Hong Kong
Pay · Outlook · AI and this job
- Median pay: HK$48,000 a month
- About 1,542,900 people in 2025, and about 1,639,100 projected by 2028. (+6.2%)
- Generative AI could change some tasks in this job, by the ILO's global estimate.
Related jobs
- Information and communications technology sales professionals
- Technical and medical sales professionals (excluding ICT)
- Advertising and marketing professionals
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Questions people ask
How do I become a public relations professional?
Ways in include: Communications & Media degrees.
Do you need a degree to become a public relations professional?
Usually. 92% of people in this job hold a bachelor's degree or higher.
Will AI change the work of a public relations professional?
Generative AI could change some tasks in this job, by the ILO's global estimate.
Sources
- Census and Statistics Department (2021 Population Census): 2021 Population Census, Interactive Data Dissemination Service: working population by occupation (38 groups) and sex, age, education, income; median income and field of education (9 groups) (2021 Population Census), retrieved 4 October 2026
- Census and Statistics Department (General Household Survey): Median monthly employment earnings by occupation (9 groups), excluding foreign domestic helpers (Table 210-06317A); employed persons by occupation, age and sex (210-06307A) and by industry (210-06308A) (2025 annual (series to 2026-07)), retrieved 4 October 2026
- Labour and Welfare Bureau; tables published by C&SD: Mid-term Update of Manpower Projection to 2028: supplementary statistical tables (5 occupation groups, 17 selected industries) (2025 to 2028 (published 2026-09)), retrieved 4 October 2026
- International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026
Updated 4 October 2026