How to become a Content Creator

Official title: Content Creator (Marketing)

Also called: Digital Content Producer (Marketing), Digital Marketing Specialist, Social Media Specialist (Marketing)

Creates and publishes text, photos and videos designed to promote businesses, products or services to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms.

Main tasks

• Develops and implements digital marketing and social media strategies to increase brand awareness and searchability
• Creates engaging, relevant and timely digital marketing and social media content to market an organisation and its activities, and drive consumer engagement
• Monitors and analyses social media and website performance metrics to track engagement and target content
• Manages, schedules and monitors multiple social media accounts
• Maintains and enhances website content for external and internal audiences
• May collaborate with social media influencers to develop content and increase brand reach

Ways in

• University: Business & Commerce degrees, Offered by 39 universities in Australia
• University: Communications & Media degrees, Offered by 34 universities in Australia
• TAFE and VET: Advanced Diploma of Marketing and Communication (BSB60520); Certificate IV in Entrepreneurship and New Business (BSB40320); Advanced Diploma of Live Production and Management Services (CUA60220); Certificate II in Creative Industries (CUA20220); Certificate IV in Marketing and Communication (BSB40820); Certificate IV in Professional Writing and Editing (CUA40118); Diploma of Marketing and Communication (BSB50620); Diploma of Professional Writing and Editing (CUA50118)

Pay · Outlook · AI and this job

• Typical full-time pay: $101,764 a year
• About 103,000 people work in this job group now, and about 125,700 are projected by 2035. (+22.1%)
• Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.

Related jobs

• Digital Marketing Analyst
• Market Research Analyst
• Marketing Specialist

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Questions people ask

How do I become a Content Creator?

Ways in include: Business & Commerce degrees; Communications & Media degrees; Advanced Diploma of Marketing and Communication; Certificate IV in Entrepreneurship and New Business.

How much does a Content Creator earn in Australia?

Median full-time pay is $101,764 a year (Jobs and Skills Australia).

Is a Content Creator a growing career in Australia?

Yes. Employment is projected to grow 22% by 2035, from about 103,000 to about 125,700 people (Jobs and Skills Australia).

Do you need a degree to become a Content Creator?

Usually. 71% of people in this job hold a bachelor's degree or higher.

Will AI change the work of a Content Creator?

Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.

Sources

• Jobs and Skills Australia: Occupation data (ANZSCO), from ABS Labour Force and Census (February 2026), CC BY 4.0, retrieved 2026-10-04
• Jobs and Skills Australia: Generative AI Capacity Study, interactive table data (September 2025), CC BY 4.0, retrieved 2026-10-04
• Jobs and Skills Australia: Employment Projections (Victoria University) (May 2025 to May 2035), CC BY 4.0, retrieved 2026-10-04
• Australian Taxation Office: Taxation Statistics, Individuals Table 15A (2023-24), CC BY 2.5 AU, retrieved 2026-10-04

Updated 2026-10-04