How to become a Marketing Specialist

Also called: Marketing Consultant, Marketing Coordinator, Marketing Officer

Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Main tasks

• Commissions and undertakes market research to identify market opportunities for new and existing goods and services
• Collects and analyses data to research potential demand and market characteristics for new goods and services
• Supports business growth and development through the preparation and execution of marketing objectives, policies and programs
• Advises on all elements of marketing, such as product mix, pricing, advertising and sales promotion, selling and distribution channels
• May develop strategies to ensure the visibility of a brand and maintain the brand's identity

Ways in

• University: Business & Commerce degrees, Offered by 39 universities in Australia
• TAFE and VET: Advanced Diploma of Marketing and Communication (BSB60520); Diploma of Marketing and Communication (BSB50620); Certificate IV in Entrepreneurship and New Business (BSB40320); Certificate III in Business to Business Sales (SIR30316); Certificate IV in Marketing and Communication (BSB40820)

Pay · Outlook · AI and this job

• Typical full-time pay: $101,764 a year
• About 103,000 people work in this job group now, and about 125,700 are projected by 2035. (+22.1%)
• Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.

Related jobs

• Content Creator (Marketing)
• Digital Marketing Analyst
• Market Research Analyst

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Questions people ask

How do I become a Marketing Specialist?

Ways in include: Business & Commerce degrees; Advanced Diploma of Marketing and Communication; Diploma of Marketing and Communication.

How much does a Marketing Specialist earn in Australia?

Median full-time pay is $101,764 a year (Jobs and Skills Australia).

Is a Marketing Specialist a growing career in Australia?

Yes. Employment is projected to grow 22% by 2035, from about 103,000 to about 125,700 people (Jobs and Skills Australia).

Do you need a degree to become a Marketing Specialist?

Usually. 71% of people in this job hold a bachelor's degree or higher.

Will AI change the work of a Marketing Specialist?

Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.

Sources

• Jobs and Skills Australia: Occupation data (ANZSCO), from ABS Labour Force and Census (February 2026), CC BY 4.0, retrieved 2026-10-04
• Jobs and Skills Australia: Generative AI Capacity Study, interactive table data (September 2025), CC BY 4.0, retrieved 2026-10-04
• Jobs and Skills Australia: Employment Projections (Victoria University) (May 2025 to May 2035), CC BY 4.0, retrieved 2026-10-04
• Australian Taxation Office: Taxation Statistics, Individuals Table 15A (2023-24), CC BY 2.5 AU, retrieved 2026-10-04

Updated 2026-10-04