How to become a Digital Marketing Analyst
Uses tools and techniques such as pay per click, search engine optimisation and tracking customer behaviour on websites to better understand online consumer behaviour, with the aim of improving digital marketing campaigns and ultimately increasing sales.
Main tasks
- Discovers and disseminates customer insights, and guides strategic and tactical initiatives, customer identification, addressability and segmentation
- Applies statistical modelling methods to determine the potential impact of pricing strategies on profitability
- Monitors performance of initiatives, providing regular reporting and insights as required
- Analyses data from digital marketing campaigns and platforms
- Recommends updates to digital content to improve search engine metrics
Ways in
- University: Business & Commerce degrees, Offered by 39 universities in Australia
- TAFE and VET: Certificate IV in Marketing and Communication (BSB40820); Advanced Diploma of Marketing and Communication (BSB60520); Diploma of Marketing and Communication (BSB50620)
Pay · Outlook · AI and this job
- Typical full-time pay: $101,764 a year
- About 103,000 people work in this job group now, and about 125,700 are projected by 2035. (+22.1%)
- Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.
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Questions people ask
How do I become a Digital Marketing Analyst?
Ways in include: Business & Commerce degrees; Certificate IV in Marketing and Communication; Advanced Diploma of Marketing and Communication.
How much does a Digital Marketing Analyst earn in Australia?
Median full-time pay is $101,764 a year (Jobs and Skills Australia).
Is a Digital Marketing Analyst a growing career in Australia?
Yes. Employment is projected to grow 22% by 2035, from about 103,000 to about 125,700 people (Jobs and Skills Australia).
Do you need a degree to become a Digital Marketing Analyst?
Usually. 78% of people in this job hold a bachelor's degree or higher.
Will AI change the work of a Digital Marketing Analyst?
Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.
Sources
- Jobs and Skills Australia: Occupation data (ANZSCO), from ABS Labour Force and Census (February 2026), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Generative AI Capacity Study, interactive table data (September 2025), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Employment Projections (Victoria University) (May 2025 to May 2035), CC BY 4.0, retrieved 2026-10-04
- Australian Taxation Office: Taxation Statistics, Individuals Table 15A (2023-24), CC BY 2.5 AU, retrieved 2026-10-04
Updated 2026-10-04