How to become a Market Research Analyst
Assists organisations to understand current and predict future consumer behaviours through the collection and analysis of data. This data is likely to be obtained through consumer surveys and interviews conducted online or in-store.
Main tasks
- Collects and analyses data regarding consumer patterns and preferences
- Interprets and predicts consumer trends
- Researches potential demand and market characteristics for new goods and services
- Contributes to the preparation and execution of marketing objectives, policies and programs
- Commissions and undertakes market research to identify market opportunities for new and existing goods and services
- Advises on all elements of marketing, such as product mix, pricing, promotion and distribution
Ways in
- University: Business & Commerce degrees, Offered by 39 universities in Australia
- TAFE and VET: Advanced Diploma of Business (BSB60120); Advanced Diploma of Marketing and Communication (BSB60520); Certificate IV in Marketing and Communication (BSB40820); Diploma of Marketing and Communication (BSB50620)
Pay · Outlook · AI and this job
- Typical full-time pay: $101,764 a year
- About 103,000 people work in this job group now, and about 125,700 are projected by 2035. (+22.1%)
- Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.
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Questions people ask
How do I become a Market Research Analyst?
Ways in include: Business & Commerce degrees; Advanced Diploma of Business; Advanced Diploma of Marketing and Communication.
How much does a Market Research Analyst earn in Australia?
Median full-time pay is $101,764 a year (Jobs and Skills Australia).
Is a Market Research Analyst a growing career in Australia?
Yes. Employment is projected to grow 22% by 2035, from about 103,000 to about 125,700 people (Jobs and Skills Australia).
Do you need a degree to become a Market Research Analyst?
Usually. 78% of people in this job hold a bachelor's degree or higher.
Will AI change the work of a Market Research Analyst?
Many tasks in this job could be automated by AI. Jobs and Skills Australia rates its automation exposure as high.
Sources
- Jobs and Skills Australia: Occupation data (ANZSCO), from ABS Labour Force and Census (February 2026), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Generative AI Capacity Study, interactive table data (September 2025), CC BY 4.0, retrieved 2026-10-04
- Jobs and Skills Australia: Employment Projections (Victoria University) (May 2025 to May 2035), CC BY 4.0, retrieved 2026-10-04
- Australian Taxation Office: Taxation Statistics, Individuals Table 15A (2023-24), CC BY 2.5 AU, retrieved 2026-10-04
Updated 2026-10-04