How to become a survey and market research interviewer

Official title: Survey and market research interviewers

Also called: Market research interviewer, Public opinion interviewer, Survey interviewer

Survey and market research interviewers interview people and record their responses to survey and market research questions on a range of topics.

Main tasks

• Contacting individuals by telephone or in person and explaining the purpose of the interview
• Asking questions following the outlines of questionnaires and surveys
• Recording responses on paper or entering responses directly into a computer database through computer-assisted interviewing systems
• Identifying and resolving inconsistencies in responses
• Providing feedback to survey sponsors concerning problems in obtaining valid data

Pay · Outlook · AI and this job

• Median pay: HK$19,600 a month
• About 455,200 people in 2025, and about 412,000 projected by 2028. (-9.5%)
• Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.

Related jobs

• Telephone switchboard operators
• Travel consultants and clerks
• Receptionists (general)
• Client information workers not elsewhere classified
• Enquiry clerks
• Contact centre information clerks

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Questions people ask

Do you need a degree to become a survey and market research interviewer?

Not always. 25% of people in this job hold a bachelor's degree or higher.

Will AI change the work of a survey and market research interviewer?

Generative AI could change many tasks in this job, which usually reshapes the work more than it replaces it, by the ILO's global estimate.

Sources

• Census and Statistics Department (2021 Population Census): 2021 Population Census, Interactive Data Dissemination Service: working population by occupation (38 groups) and sex, age, education, income; median income and field of education (9 groups) (2021 Population Census), retrieved 4 October 2026
• Census and Statistics Department (General Household Survey): Median monthly employment earnings by occupation (9 groups), excluding foreign domestic helpers (Table 210-06317A); employed persons by occupation, age and sex (210-06307A) and by industry (210-06308A) (2025 annual (series to 2026-07)), retrieved 4 October 2026
• Census and Statistics Department (Annual Earnings and Hours Survey): Monthly and hourly wage percentiles by occupational group (5 groups) (Tables 220-23014, 220-23024, 220-23003) (2025 (May to June 2025), released 2026-03-23), retrieved 4 October 2026
• Labour and Welfare Bureau; tables published by C&SD: Mid-term Update of Manpower Projection to 2028: supplementary statistical tables (5 occupation groups, 17 selected industries) (2025 to 2028 (published 2026-09)), retrieved 4 October 2026
• International Labour Organization, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (ILO Working Paper 140, Gmyrek et al.) (ILO Working Paper 140, May 2025, Annex Table A1), CC BY 4.0, retrieved 4 October 2026

Updated 4 October 2026