How to become an Advertising Specialist

Also called: Advertising Account Executive, Advertising Account Manager, Creative Director (Advertising)

Devises and coordinates advertising campaigns that encourage consumers to purchase particular goods or services.

Main tasks

• Plans, develops and organises advertising policies and campaigns to support sales objectives
• Advises executives and clients on advertising strategies and campaigns to reach target markets, create consumer awareness, and effectively promote the attributes of goods and services
• Coordinates production of advertising campaigns involving artwork, copywriting, media scripting, television and film production, and media placement, within time and budget constraints

Ways in

• University: Communications & Media degrees, Offered by 34 universities in Australia
• University: Creative Arts & Design degrees, Offered by 38 universities in Australia
• TAFE and VET: Advanced Diploma of Marketing and Communication (BSB60520); Advanced Diploma of Business (BSB60120); Advanced Diploma of Visual Merchandising (SIR60221); Certificate III in Business to Business Sales (SIR30316); Certificate III in Retail (SIR30216); Certificate III in Rural Merchandising (AHC32724); Certificate IV in Marketing and Communication (BSB40820); Diploma of Business (BSB50120)

Pay · Outlook · AI and this job

• Typical full-time pay: $113,308 a year
• About 14,300 people work in this job group now, and about 17,000 are projected by 2035. (+18.9%)
• AI is likely to change parts of this job. Jobs and Skills Australia rates its automation exposure as medium.

Related jobs

• Communications Officer (Public Relations)
• Electorate Officer
• Liaison Officer
• ICT Business Development Manager
• Content Creator (Marketing)
• Digital Marketing Analyst

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Questions people ask

How do I become an Advertising Specialist?

Ways in include: Communications & Media degrees; Creative Arts & Design degrees; Advanced Diploma of Marketing and Communication; Advanced Diploma of Business.

How much does an Advertising Specialist earn in Australia?

Median full-time pay is $113,308 a year (Jobs and Skills Australia).

Is an Advertising Specialist a growing career in Australia?

Yes. Employment is projected to grow 19% by 2035, from about 14,300 to about 17,000 people (Jobs and Skills Australia).

Do you need a degree to become an Advertising Specialist?

Usually. 61% of people in this job hold a bachelor's degree or higher.

Will AI change the work of an Advertising Specialist?

AI is likely to change parts of this job. Jobs and Skills Australia rates its automation exposure as medium.

Sources

• Jobs and Skills Australia: Occupation data (ANZSCO), from ABS Labour Force and Census (February 2026), CC BY 4.0, retrieved 2026-10-04
• Jobs and Skills Australia: Generative AI Capacity Study, interactive table data (September 2025), CC BY 4.0, retrieved 2026-10-04
• Jobs and Skills Australia: Employment Projections (Victoria University) (May 2025 to May 2035), CC BY 4.0, retrieved 2026-10-04
• Australian Taxation Office: Taxation Statistics, Individuals Table 15A (2023-24), CC BY 2.5 AU, retrieved 2026-10-04

Updated 2026-10-04